About this role:The Content Marketing Manager role is part of the Content & Social Media Marketing team, and Prospect Experience team, that sits within the Global Marketing team in GSSO. The Global Marketing team is focused on driving topline revenue growth and increasing seller productivity through high-impact, scalable marketing programs.
This role is responsible for translating Gartner's most important enterprise themes, insights, and solution approaches into market-shaping discoverable digital content that executive buyers find through their natural information-seeking behaviors - via traditional search, AI search and social media.
The Content Marketing Manager builds and delivers high-performing content designed to improve Gartner's visibility across buyer journeys, perform strongly in both traditional and AI-driven search environments, and convert engagement into qualified opportunities.
What you will do:- Translate enterprise-wide themes and mission-critical priorities from BTI into compelling content strategies for C-level audiences across Global Business Sales (GBS) and Global Technology Sales (GTS).
- Ensure content strategies align to Gartner's commercial priorities and buyer journey needs.
- Develop and write high-quality content across a range of formats
- Ideate and define the most effective content mix, then produce content at the right time and scale - leveraging AI tools where appropriate.
- Partner with the Search team to develop and optimize organic strategies that perform across both traditional SEO and AI-disrupted search experiences.
- Build content on Gartner.com that aligns to top SEO and AI search opportunities and improves discoverability across buyer journeys.
- Fully incorporate Gartner-approved AI tools into content strategy and creation with appropriate governance and oversight.
- Collaborate closely with the broader Content & Social team to ensure content:
What you will need:- 5-7 years work experience with demonstrated progression in scope and responsibility
- 5+ years of experience developing B2B content strategies, including SEO-optimized content designed to attract organic audiences.
- 5+ years of B2B writing experience, ideally creating content focused on executive-level challenges, strategies, and outcomes.
- 5+ years of experience developing and executing B2B content strategies, including SEO-optimized content and executive-focused writing addressing key challenges, strategies, and outcomes.
- Strong understanding of modern, AI-disrupted search landscapes (preferred).
- Demonstrated ability to translate complex business and technology concepts into clear, compelling language appropriate for C-level audiences.
- Bachelor's degree; marketing, journalism or communications major preferred.
- Strong editorial judgment with excellent writing and editing skills.
- High degree of ownership and ability to manage projects independently
- Collaborative mindset with the ability to partner effectively across Marketing and enterprise teams
What you will get:- Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching, and more!
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Job Requisition ID:115151
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