5+ years of B2B marketing experience in financial services, capital markets, or trading
Experience building a marketing function or brand from scratch
Proven end-to-end execution of industry events
Digital marketing expertise in HubSpot and social media management
Strong writing skills with a portfolio of samples
Prior ownership of a brand
Experience collaborating with compliance, sales, and executive teams
Ability to work independently without a marketing team
Responsibilities
Build and evolve ElectronX's marketing plan and processes from the ground up
Set marketing goals and KPIs with the CEO, reporting on results and investment recommendations
Plan and execute 12-15 client and sales events annually, managing logistics and budgets
Create and maintain sales collateral to support the sales team
Partner with Product for coordinated product launches and customer-facing materials
Design programs to engage new market participants and build university relationships
Manage the ElectronX website and digital marketing efforts
Benefits
Health, vision, and dental insurance
401(k) match
Supplemental health and disability insurance
Unlimited vacation
Parental leave
Full Job Description
We're looking for a Marketing Manager to build ElectronX's brand and growth function from scratch. Reporting directly to our CEO, you'll set the plan and do the work yourself: run our client and sales events, create the materials our sales team relies on, manage our website and digital channels, and shape the brand of a new market. There is no fixed playbook. You'll have room to bring new ideas and the ownership to see them through, within the standards of a regulated exchange.
This is a hands-on role on a team of one. You'll be as comfortable shipping event materials and solving a problem the night before a seminar as you are writing for sophisticated institutional audiences or planning the year ahead with our CEO. Your work will help more of the market know who ElectronX is and what we do, give our sales team what it needs to open new accounts, and tell the story of a fast-growing market as our product roadmap accelerates. Travel to industry events is expected. What will you be doing?
BUILD THE FUNCTION
Build ElectronX's marketing plan, priorities and processes from the ground up, and evolve them as the company grows
Set marketing goals and KPIs with the CEO, report on results, and recommend where to invest next
Choose and manage the agencies, tools and vendors the function runs on
EVENTS
Plan and execute an annual calendar of 12-15 client and sales events, including industry conferences, self-hosted roundtables and half-day seminars
Own each event end to end, from line-item budgets and logistics (materials, shipping, AV, swag) to staffing booths on site
Partner with sales and the CEO to assess which events are worth the spend
Over time, develop ElectronX's own flagship programs, such as an industry gathering focused on quantitative power trading
SALES ENABLEMENT & CONTENT
Build a consistent weekly message with the CEO that combines market highlights, product releases and company news, and equip sales to deliver it
Turn the CEO's recurring sales themes into emails, documents and website updates
Audit, create and maintain sales collateral, including sales sheets, videos and email campaigns, so sales has what it needs for every conversation
PRODUCT LAUNCHES
Partner with Product to build a repeatable launch process so every release reaches customers on a planned, coordinated schedule
Turn new features and APIs into clear customer-facing materials, such as one-pagers, release notes and demo videos
Support press announcements for launches in partnership with Communications
GROWTH & NEW AUDIENCES
Design and test programs that reach new power market participants, such as data centers, crypto miners and quantitative traders
Build university relationships that extend ElectronX's reach with the next generation of power traders
Experiment with new channels and formats in partnership with Communications
DIGITAL, SOCIAL & WEBSITE
Own the ElectronX website and manage the relationship and budget with our web agency
Run the social media and editorial content calendar in partnership with Communications
Manage digital marketing in HubSpot, including email campaigns, lists and landing pages, and track followers, engagement and inbound
BRAND
Shape brand messaging and set brand standards so every event, digital, social and sales asset looks and sounds consistent
Partner with Communications to keep the brand voice aligned across marketing and media
Move all external material through compliance review on time
What we need from you
EXPERIENCE & SKILLS
5+ years of B2B marketing experience in financial services, capital markets or trading
Experience building a marketing function, program or brand from the ground up
End-to-end execution of industry events
Digital marketing experience in HubSpot, plus social media management
Strong hands-on writing skills, with samples to share
Prior ownership of a brand
Experience working across compliance, sales and executive stakeholders
Comfort owning a function on your own, without a marketing team or manager to lean on
Willingness to do the hands-on work, from shipping boxes to on-site setup
THE RIGHT MINDSET
Ownership mentality: You take full responsibility for your work from conception to production
Bias for action: You'd rather move, learn, and adjust than wait for the perfect plan
Entrepreneurial spirit: You're energized by building something new and comfortable with startup uncertainty
High agency: You identify problems and solve them without waiting for permission
NICE TO HAVE
Startup experience
Exposure to trading or energy markets, ideally derivatives or power
Experience launching technical products, such as APIs or data products, to institutional buyers
Experience assessing event ROI and advising sales and leadership on where to invest
Degree in business, marketing or communications. An MBA is a plus.
