Job Type
Full-time
Description
You will be working with the business leaders to drive outcomes in a fast-growing market.
visit: www.work365apps.com
What You'll DoDemand Generation & Growth Marketing- Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO).
- Own lead generation-drive inbound traffic, optimize conversion rates, and track campaign ROI.
- Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness.
- Coordinate webinars and external events, driving attendance and engagement.
- Analyze campaign performance, website traffic, and conversion rates, making data-driven improvements.
Content & Product Marketing- Develop and manage blog posts, case studies, whitepapers, email campaigns, and ad copy.
- Own and execute the social media strategy, primarily focusing on LinkedIn.
- Craft compelling messaging around Work 365's product features, benefits, and differentiators for IT service providers and Microsoft partners.
- Work closely with leadership and technical teams to translate product updates into market-ready messaging.
- Optimize SEO strategy, ensuring high-ranking content that attracts the right audience.
Collaboration & Execution- Work with potential external vendors for paid ads, SEO, and content creation, ensuring alignment with company goals.
- Collaborate with senior leadership (including CMO & technical teams) to refine messaging and marketing strategy.
- Own marketing automation & CRM workflows in HubSpot to nurture and convert leads.
Continuously track and report on
KPIs, refining strategies based on performance insights.
Requirements
- 3-6 years of marketing experience, ideally in B2B SaaS, IT services, or Microsoft partner ecosystems.
- Proven demand generation experience-running LinkedIn Ads, Google Ads, SEO, and email marketing.
- Strong content marketing skills, including blog posts, case studies, and email sequences.
- Experience managing webinars and virtual events, driving engagement and conversions.
- Hands-on experience with HubSpot (or similar marketing automation tools).
- Data-driven mindset-able to analyze marketing performance and optimize accordingly.
- Self-starter, able to execute independently and work cross-functionally.
Be part of a fast-growing Microsoft CSP and subscription billing company.
Own and
shape the marketing strategy-your impact will be visible and measurable.
Competitive salary with
growth opportunities based on performance.
