Position Purpose:The marketing manager will initiate and manage marketing collateral projects from conception (strategic project outline, content creation, authorization forms, code request submissions) through development (copy, design, production, traffic, proofing), to ftp or publication date, including analysis and distribution of results. Projects could include:
- Print collateral - catalogs, brochures, flyers, ads
- Exhibits, webinars, events - advertisements, signage, program ads, booth collateral/premiums
Through self-study and provided trainings, understand the instructional design behind BEC educational products and resources and how to position their value effectively in the market and vs. competitors.
Duties and Responsibilities:- Lead creation of marketing materials for all channels and events.
- Manage projects, including trafficking of marketing materials.
- Primary liaison with design and production teams
- Coordinate with product marketers, PD team, and project management in producing marketing material.
- Maintain marketing databases including calendars and collateral.
- Assemble and summarize sales and marketing data to report on promotion results.
- Basic copywriting and proofreading
- Occasional assistance at off-site and/or virtual exhibits and sales events
- Digital/Multimedia assistance as required
- Support members of the Marketing team as appropriate.
Job Requirements/Skills and Experience:- Excellent communication, organizational, and interpersonal skills
- Detail-oriented and flexible self-starter and team player
- Able to juggle multiple tasks and priorities under deadline
- Ability to sustain focus on multiple projects and to request clarification as needed when following assignment direction
- Proficient in Microsoft Office (Word, Excel, PowerPoint) or iWork (comparable Mac apps),
- Woodwing, HTML, and Canva experience a plus
- 5 years experience in managing marketing projects
- Knowledge of the K-8 education market a plus
Salary Range: $80,000 - $90,000*The base salary range represents the low and high end of the expected salary range for the position. The base salary offered may depend on a variety of factors such as geographic location, experience, education, and skill level.
