Role:Growth Marketing Manager
Location:Spring, TX
Position OverviewAbout the RolePublic Sector Marketing team is looking for a Growth Marketing Specialist on a contract basis to drive awareness, consideration, and demand for Poly video room solutions, headsets, phones, and Client Dimension. This hands-on role will plan, execute, and optimize campaigns across U.S. Federal, state and local government, and education. Working closely with sales, product marketing, and channel partners, you will turn customer needs into compelling campaigns that generate qualified engagement, sales opportunities, and measurable pipeline.
Key ResponsibilitiesCampaign Strategy & Execution:- Own integrated campaigns across paid media, email, account-based marketing, webinars, and events to grow Poly awareness and consideration in priority public sector segments.
- Develop tailored messaging, content briefs, and campaign offers for video room solutions, headsets, phones, and Dimension, connecting each to government and education needs.
Demand Generation & Sales Alignment:- Build customer journeys that convert engagement into demo requests, qualified leads, sales conversations, and pipeline.
- Partner with Federal and SLED sales teams to prioritize target accounts and identify acquisition, cross-sell, and expansion opportunities within client's customer base.
- Align lead qualification, routing, nurture, and follow-up with sales and Marketing Operations to move prospects toward purchase.
Analytics & Optimization:- Track awareness, target-account engagement, conversion rates, cost per qualified lead, and marketing-generated and influenced pipeline.
- Test audiences, creative, offers, and landing pages; use performance insights to improve conversion and campaign efficiency.
- Own campaign calendars, budgets, project trackers, and regular performance reporting, with clear accountability for delivery and outcomes.
Cross-Functional Collaboration:- Work with Content, ABM, Field Marketing, and product teams to develop campaigns, customer stories, and sales enablement assets aligned to public sector priorities.
- Activate channel partners, agencies, and industry organizations to extend campaign reach and generate joint demand.
- Coordinate demonstrations, customer briefings, webinars, and event activations that showcase Poly solutions and Dimension while meeting brand and public sector requirements.
Education & Experience- Bachelor's degree in marketing, Communications, Business, or a related field, or equivalent practical experience.
- 5+ years of B2B growth marketing or demand generation experience, with a track record of delivering qualified leads and pipeline. Public sector experience is highly preferred.
Skills- Proven ability to independently plan, launch, and optimize integrated campaigns across digital, email, account-based marketing, and partner channels.
- Strong audience segmentation, messaging, and conversion optimization skills; experience with collaboration, audiovisual, or unified communications solutions preferred.
- Familiarity with CRM, marketing automation, and ABM platforms, with an understanding of lead management and campaign measurement.
- Strong analytical skills and the ability to translate performance data into practical actions that improve demand and pipeline outcomes.
- Excellent project management and collaboration skills; a proactive, accountable approach to managing multiple campaigns and stakeholders.
Salary Range:The salary for this position is between $104,000 - $108,160 annually. Factors which may affect pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: [medical insurance] [dental insurance] [vision insurance] [401(k) retirement plan] [long-term disability insurance] [short-term disability insurance] [personal days accrued each calendar year. The Paid time off benefits meet the paid sick and safe time laws that pertains to the City/ State] [12-15 days of paid vacation time] [6-8 weeks of paid parental leave after a year of service] [9 paid holidays and 2 floating holidays per calendar year] [Ascendion Learning Management System] [Tuition Reimbursement Program]
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Preferred Skills Growth marketing
- Account based marketing
- Field Marketing
- Demand Generation
- Campaign Marketing
Job details Job ID 333390
Role Marketing Manager
Location Spring, Texas, US
Job type Direct Hire
Recruiter Nishtha
Email nishtha.bahoriya@ascendion.com
