Role:Performance Marketing Manager
Location:Remote - Full time working from home
Position OverviewWe are looking for an experienced and data-driven PMAX Campaign Manager to oversee all PMAX Shopping feed-based search campaigns within the US client's e-commerce Paid Search team.
The PMAX Campaign Manager will be responsible for the strategy, implementation, analysis, and optimization of performance-focused media campaigns across primary and secondary search engines, including Bing. They will actively manage media campaigns via 3rd-party bidding platforms.
The ideal candidate brings years of hands-on experience with PMAX and Shopping campaigns and will be both analytical and creative, always looking for new opportunities to test and optimize to exceed business performance goals. This role will also partner with search engine account teams to ensure that client stays at the forefront of industry best practices, betas, and trends.
Expected Responsibilities- Lead end-to-end PMAX campaign strategy, planning, and execution
adjusting based on KPIs and company priorities
- Supervise daily management of seasonal and non-seasonal media campaigns across US client portfolio of products
- Define and manage search engine auto-bidding strategies
- Launch PMAX campaigns and target audience strategies as new products come to market and customer segments are introduced
- Ensure ad creative and extensions support the marketing calendar, seasonal promotions and offers
- Generate quarterly & ad hoc program forecasts and advise on Paid Search channel investment decisions
- Monitor campaign performance and weekly pacing versus quarterly business plans
- Create a campaign project and testing roadmap that leads to actionable insights and pathways to core optimizations, seeking test opportunities through new media partners, ad formats, engine features, and technologies
- Run tests, analyze results and clearly communicate learnings across the Paid Search team and greater US client organization
- Stay up-to-date with Shopping and SEM best practices, bid management platforms and industry research
Education and Experience- 5+ years of hands-on experience in PMAX and Shopping campaign management ; performance-focused campaign experience is a plus
- Experience with 3rd-party campaign and bid management platforms (e.g. SA360, Marin Software or Skai)
- Proficiency in MS Excel, pivot tables and Power Point; comfortable manipulating datasets from various platforms
- Bachelor's degree in Business Administration, Communications, Economics, Finance, Marketing or related field
- Ads certification is preferred
Salary Range:The salary for this position is between $ 83,200 - $ 97,760 annually. Factors which may affect pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: [medical insurance] [dental insurance] [vision insurance] [401(k) retirement plan] [long-term disability insurance] [short-term disability insurance] [personal days accrued each calendar year. The Paid time off benefits meet the paid sick and safe time laws that pertains to the City/ State] [12-15 days of paid vacation time] [6-8 weeks of paid parental leave after a year of service] [9 paid holidays and 2 floating holidays per calendar year] [Ascendion Learning Management System] [Tuition Reimbursement Program]
Want to change the world? Let us know.
Tell us about your experiences, education, and ambitions. Bring your knowledge, unique viewpoint, and creativity to the table. Let's talk!
Position Information
Salary and Other Compensation:The annual [salary/hourly rate] for this position is between [$XX,XXX - XX,XXX annually]/[$XX.XX-XX.XX per hour]. Factors which may affect pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Benefits:The Company offers the following benefits for this position, subject to applicable eligibility requirements: [medical insurance] [dental insurance] [vision insurance] [401(k) retirement plan] [life insurance] [long-term disability insurance] [short-term disability insurance] [paid parking/public transportation] [xx days/hours of paid time off] [xx days/hours of paid sick and safe time] [xx days/hours of paid vacation time] [xx weeks of paid parental leave] [x paid holidays annually] [add others as needed- include all material benefits available to the position]
Want to change the world? Let us know.Tell us about your experiences, education, and ambitions. Bring your knowledge, unique viewpoint, and creativity to the table. Let's talk!
Preferred Skills Performance marketing
- shopping campaigns
- bidding strategies
- PMAX
- bid management
Job details Job ID 333351
Role Marketing Manager
Location Palo Alto, California, US
Job type Direct Hire
Recruiter Nishtha
Email nishtha.bahoriya@ascendion.com
