3 to 6 years of marketing experience in early-stage startups, fintech, payments, or agencies.
Proven product marketing skills with experience in creating sales materials.
Experience in executing events, including sponsorships and partner programs.
Understanding of performance marketing across platforms like Meta, Google, and TikTok.
Knowledge of payments fundamentals, including cards and stablecoins, explained in simple terms.
Strong writing skills tailored for diverse audiences, including founders and finance leads.
Ability to execute quickly and adapt based on performance data.
Comfortable working in ambiguous environments and building initial programs.
Responsibilities
Own product marketing, including positioning and sales materials.
Build and host community events for target audiences.
Interview customers and create compelling case studies and testimonials.
Run top-of-funnel marketing programs, including landing pages and email campaigns.
Manage product launches from writing release notes to final checks.
Set up and maintain the marketing stack, including CRM and tracking.
Translate sales calls and customer feedback into actionable insights for Product and leadership.
Take initiative on undefined tasks, creating playbooks and reports.
Benefits
Opportunity to shape the marketing function from the ground up.
Collaborative work environment with cross-functional teams.
Direct reporting to the US General Manager, providing visibility and influence.
Engagement with a diverse range of stakeholders, including customers and media buyers.
Potential for rapid career growth in a dynamic startup environment.
Full Job Description
Marketing Lead, KAST Business
Department: Growth
Employment Type: Full Time
Location: San Francisco
About the role
KAST Business is hiring its first marketing lead. You will be a generalist who builds the function from the first campaign forward. You will run events, write the product marketing that sales and customers rely on, support top-of-funnel demand, and take on whatever else the business needs to grow. You report to the US General Manager and work every day with Sales, Product, Compliance, and Operations.
Key Responsibilities
Own product marketing: positioning, one-pagers, sales decks, competitive comparisons, feature messaging, and the objection handling sales needs each week.
Build and host community events: customer dinners, founder meetups, AMAs, and webinars for media buyers, agency owners, and e-commerce operators.
Find, interview, and write up customers. Turn their stories into case studies, testimonials, and sales assets.
Run top-of-funnel programs: landing pages, email and LinkedIn campaigns, and content aimed at the buyers we sell to.
Run launches end to end. Write release notes, announcements, and customer messages, and check every detail before it goes live.
Set up and maintain the marketing stack: CRM fields, tracking, UTM standards, and a weekly report on what drives pipeline.
Turn sales calls and customer feedback into messages that Product and leadership act on each week.
Take on work nobody owns yet. Build the first playbooks, pull the first reports, and fix what breaks.
Skills, Knowledge and Expertise
3 to 6 years in marketing at an early-stage startup, a fintech or payments company, or an agency.
Product marketing experience. You have written positioning, sales decks, or launch materials that sales teams used every week.
Event experience, including booth execution, sponsorships, and partner programs.
Working knowledge of performance marketing. You understand how media buyers run campaigns across Meta, Google, and TikTok.
Payments fundamentals: cards, FX, cross-border payouts, and stablecoins. You explain them in plain language.
Strong writing. You write clear copy for founders, finance leads, and operators.
Scrappy execution. You ship a campaign in a week, measure it, and change course.
Comfort with ambiguity. You build the first version of each program and keep the work moving.
Data sense. You build dashboards in a CRM and spreadsheets and read them without help.
Coachability. You take direct feedback and apply it on the next project.
Nice to have:
Experience as the first marketer or an early team member at a startup.
Experience marketing to media buyers, agencies, or e-commerce brands.
Hands-on crypto experience: wallets, exchanges, or on-chain payments.
Portuguese or Spanish fluency.
A network in the events circuit or in performance marketing communities.
