MARKETING LEAD / HEAD OF B2B MARKETINGRole: Marketing Lead / Head of B2B MarketingLocation: US RemoteThe OpportunityBuild the B2B marketing engine behind a differentiated business at an important stage of growth. You'll own TubeScience's marketing strategy, positioning, and go-to-market execution, partnering directly with executive leadership, Sales, Partnerships, and our creative and technology teams.
The challenge is bigger than generating leads. You'll establish TubeScience as a new kind of performance partner-combining agency-grade creative, technology-enabled infrastructure, and a commercial model tied to advertiser results. You'll shape the market narrative, reach enterprise decision-makers, and build repeatable programs that turn awareness into qualified opportunities and revenue.
This is initially a senior, hands-on individual contributor role with genuine strategic ownership-not a role that simply executes leadership's messaging. You'll have the autonomy to set priorities, influence positioning and commercial strategy, and deliver measurable results. As marketing demonstrates ROI, you'll help determine where and when to invest in additional team capabilities.
What You'll Own- Positioning, brand, and category leadership - Define TubeScience's positioning, messaging, and differentiation across the advertising ecosystem. Build a clear narrative around performance creative infrastructure, AI-enabled capabilities, and pay-for-performance economics. Establish thought leadership on creative as a performance lever, partnership ads, and outcome-based advertising.
- Enterprise go-to-market strategy and demand generation - Own B2B marketing strategy, priorities, budget, and performance metrics. Build integrated campaigns across paid and organic channels, content, email, events, partnerships, and account-based marketing. Partner with Sales to define ideal customer profiles, target strategic accounts, and connect marketing investment to qualified pipeline, opportunity progression, and revenue. Develop tailored programs for healthcare, financial services, and other regulated categories.
- Product and solutions marketing - Partner with leadership, technology, and operations teams to shape positioning, packaging, and launches for new offerings, platform partnerships, and commercial models. Explain how proprietary technology, AI workflows, creative testing, and production infrastructure translate into measurable advertiser value. Use market and customer insights to influence go-to-market priorities.
- Customer storytelling and sales enablement - Turn customer performance data into persuasive case studies, proof points, and vertical-specific narratives. Build executive presentations, sales materials, proposals, and content for CMOs, growth leaders, media executives, agencies, and procurement teams. Partner with customer-facing teams to identify advocacy opportunities.
- Industry presence and partnerships - Build TubeScience's visibility through events, executive thought leadership, PR and strategic partnerships. Develop relationships with industry publications, analysts, advertising platforms, and relevant communities.
- Build the marketing function - Establish the operating cadence, measurement framework, and scalable processes for the function. Remain hands-on and lead external agencies or contractors as appropriate. Start as a high-impact senior IC; propose targeted hires and specialist support as demonstrated marketing ROI and business needs justify investment.
What You'll Bring- 8+ years in B2B marketing, with ownership of strategy and measurable commercial results; strong experience in advertising platforms, AdTech, DSPs, marketing technology, or similarly sophisticated solutions sold to brands and agencies.
- Deep understanding of paid social, performance advertising, agency relationships, and enterprise advertiser buying decisions.
- Success building positioning, product marketing, go-to-market strategy, and demand generation that contributes to qualified pipeline and revenue.
- Ability to translate complex technology and commercial models into compelling customer value; strong writing, storytelling, and executive communication skills.
- Confidence partnering with senior Sales and executive leaders, challenging assumptions, and influencing decisions.
- A builder's mentality: strategic and hands-on, comfortable prioritizing, testing, measuring, and executing with limited initial resources.
Particularly Relevant Experience- Building or scaling B2B marketing at an AdTech company, DSP, measurement platform, or marketing infrastructure business; marketing to enterprise advertisers and holding companies; managing complex multi-stakeholder sales cycles.
- Ecosystem or partnership marketing involving Meta, Google, AppLovin', TikTok, Snap or other major platforms; experience in healthcare, financial services, insurance, or other regulated verticals.
- Developing category narratives that challenge established business models.
