Job DescriptionThe roleWe are seeking a dynamic, results-driven Marketing Lead to guide our marketing efforts and drive growth across multiple verticals. This role is based in the NYC metro area, with 3 days per week in office. The ideal candidate brings an established network and brand presence in the NYC market, strong ties to relevant industry associations, and a track record of building successful marketing strategies within IT services, AI, or digital transformation. You will need to be a strategic thinker who can turn complex technical solutions into narratives that resonate across diverse audiences, while partnering closely with sales and account teams to drive cross-sell and upsell opportunities.
What you'll do- Develop and execute marketing strategies that strengthen brand visibility and generate leads
- Build and leverage a strong network in the NYC market, including active engagement with relevant industry associations
- Lead content marketing and thought leadership initiatives that position the company as an industry leader
- Manage digital marketing channels, including SEO, SEM, social media, and email, and analyze campaign performance
- Partner with sales and account management teams to support cross-selling and upselling efforts through targeted tools and materials
- Plan and execute marketing campaigns, events, and industry engagements to promote the brand
- Own content management and messaging strategy across the marketing function
- Drive lead generation programs in coordination with sales and account teams
- Identify and manage strategic partnerships that support brand growth and market positioning
- Conduct market research to track industry trends and identify growth opportunities
- Manage and mentor a team of 6-7, covering events, messaging, and lead generation, toward department goals
- Manage the marketing budget to maximize ROI
RequirementsWhat you bring- Bachelor's degree in Marketing, Business, or a related field; MBA preferred
- 7+ years of marketing experience, with a strong focus on demand generation
- Established network and brand presence within the NYC market, with active industry association involvement
- Background in AI, digital transformation, or IT services marketing
- Experience partnering with sales and account teams on cross-sell/upsell initiatives
- Proven experience managing and developing a team (ideally 6+ direct reports)
- Strong understanding of digital marketing tools and analytics
- Proven ability to develop and execute successful marketing strategies, campaigns, and events
- Excellent communication, leadership, and partnership-management skills
