Team & Position Description:We are currently seeking a Marketing Insights Researcher to join our Shared Services Analytics Team! This role is a critical partner to our internal teams and provides a great opportunity to join a high performing team in a hands-on role helping drive business and shape strategies. If telling compelling stories with data is your jam, join us!
What you'll do day to day: - Deliver Insight-Led Solutions: Transform complex data into simple, visually engaging charts, graphs, and infographics across all business functions.
- Own Market Research Function: Internal owner of all qualitative and quantitative market research, including surveys, focus groups, and third-party software. Draft surveys, own focus group scripts, serve as the main point of contact with external partners, complete all analysis of research, and present results to internal stakeholders.
- Support Retail Insights: Build scalable retail insights function by leveraging AI software to pull internal and external data to develop strategy and report results.
- Support Product Innovation: Collaborate with product development teams to translate data and research into actionable insights to inform new product ideas and innovation. Participate in product brainstorm sessions and testing
- Own Competitive Research Function: Internal analytics owner for monthly competitive landscape reporting, including ownership and reporting for monthly Circana updates.
- Support Business Updates and Planning: Provide analytics and insights support for annual planning and quarterly business updates, assisting with data insights and visualization.
- Support Strategic Creative Projects: Create product concepts, mockups, sell sheets, packaging explorations, and other special projects that transform consumer insights and business opportunities into compelling visual stories.
What we're looking for (Key Performance Objectives):In the first 3 months:- Create Insights Vault consisting of all prior company research (focus groups, surveys, etc.), where any employee can easily find and review prior research.
- Develop a 12-month, prioritized research roadmap that balances the needs across all departments (product, marketing, school, sales) and stay within budget.
In the first 6 months:- Audit our internal tech stack for market research and suggest alternative software to improve our effectiveness.
- Become a power-user for Circana and Scintilla reporting systems.
- Audit our current catalog of PowerBI reports and dashboards within the sales and marketing departments and recommend any optimization or consolidation opportunities.
In the first 12 months:- Attend at least 1 internal and 1 external (retailer) line review presentation.
- Become fluent in PowerBI and audit existing dashboards and reports for data visualization opportunities.
Requirements & Ideal Attributes:- Education: Bachelor's degree in a marketing or digital analytics related field
- Experience: 4+ years of marketing or digital analytics experience
- Mindset: Curious, results oriented, and proactive in identifying insights and opportunities
- Execution Excellence: Highly organized, able to manage multiple projects in parallel, and deliver reliably against timelines
- Market Research: Knowledge of quantitative research methods (survey design, analysis and statistics)
- Technical Skills: Familiarity with data visualization tools and modern analytics tools; ability to learn and adopt new platforms quickly;
- Analysis Skills: Experience analyzing and evaluating consumer data and developing actionable insights
- Visualization & Reporting: Proficiency in Power BI (or other visualization tools) to build scalable, automated dashboards
Compensation Range: $95,000 - $105,000 annual salary - Actual compensation may vary due to other factors such as: years of experience, skill set and location. Total compensation includes profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here).
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