Seaman Corporation is seeking a Marketing Events Manager to join our Commercial team! This position will report to the Sr. Strategic Marketing Manager in Wooster, Ohio.
POSITION SUMMARYThe Marketing Events Manager is responsible for leading the strategy, planning, and execution of high-impact events that support brand visibility, customer engagement, and commercial growth across our global industrial markets. This role will manage Seaman Corporation's presence at trade shows, customer and distributor events, product launch presentations, and industry conferences-ensuring a consistent, professional, and results-driven brand experience aligned with Seaman Corporation's premium positioning.
The ideal candidate is a hands-on events professional with strong project management skills, experience in B2B or manufacturing environments, and the ability to collaborate closely with Sales, Product Management, and Leadership.
ESSENTIAL DUTIES AND RESPONSIBILITIESinclude the following. Other duties may be assigned.
- Develop and execute an annual events strategy aligned with Seaman Corporation's marketing and commercial objectives.
- Plan and manage Seaman Corporation's participation in trade shows, including booth strategy, logistics, vendor coordination, and on site execution.
- Lead customer, distributor, and partner events that strengthen relationships and support sales growth.
- Collaborate with Sales, Product, and Marketing teams to align event messaging with product positioning and market priorities.
- Manage event budgets, timelines, contracts, and external vendors (show services, exhibit houses, agencies).
- Oversee booth design, signage, product displays, literature, and branded materials to ensure consistency with corporate brand standards.
- Support product launches and market specific initiatives through targeted event programming.
- Coordinate internal stakeholders and event staff, including pre-event preparation and post event follow up.
- Measure and report on event effectiveness, including attendance, lead quality, sales impact, and ROI.
- Continuously evaluate and improve event processes, tools, and execution practices.
- Other duties as assigned.
REQUIRED QUALIFICATIONS- Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
- 10+ years of experience managing marketing events, trade shows, or experiential marketing
- Experience in B2B, manufacturing, industrial, or technical markets strongly preferred
- Proven ability to manage multiple complex projects simultaneously with strong attention to detail
- Excellent organizational, communication, and cross-functional collaboration skills
- Experience managing budgets and negotiating with vendors
- Willingness to travel domestically and occasionally internationally; flexible to work evenings or weekends as required
COMPETENCIESTo perform the job successfully, an individual should be aligned with our company values and demonstrate the following competencies:
Do What's Right
- Safety: Safety is our priority and everyone's responsibility. If you see something unsafe, you are called to say something.
- Customer Focus: We are in business for the customer. Our (internal and external) customers deserve our focus and we can create solutions that solve their needs.
- Integrity: Our words and actions reflect our values and we hold respect for all individuals.
Work Together
- Collaboration: We must share openly with one another, listen actively, and seek to understand the needs of our colleagues. We will respect diversity and work to find common ground.
- Teamwork: We will trust the person and attack the process.
Create Solutions
- Entrepreneurism: Act with a spirit of entrepreneurism, challenge the status quo, and find innovative solutions to our obstacles.
- Continuous Improvement: Everyone is an advocate for continuous improvement. Be willing to learn something new and accept that failure is a part of the process.
- Results: At the end of the day, results are what drive us forward. Hold yourself accountable to remove roadblocks and focus on the outcome over the activity.
SUPERVISORY RESPONSIBILITIES: No
TRAVEL REQUIREMENTS: Approximately 15%
