Position Summary
We're seeking a dynamic and results-driven Marketing & Events Manager who will be the cornerstone of our campaign and event strategy. In this role, you'll take full ownership of planning, executing, and optimizing high-impact marketing campaigns and industry events that directly fuel pipeline growth and revenue.
You'll lead the end-to-end management of trade shows, webinars, and flagship events-ensuring every detail aligns with our demand generation objectives and delivers measurable outcomes. Beyond events, you'll play a critical role in campaign execution, driving integrated marketing initiatives and supporting account-based marketing (ABM) programs in close partnership with Sales and cross-functional teams.
This position is ideal for someone who thrives in a fast-paced environment, excels at managing multiple priorities, and knows how to transform marketing activities into tangible business impact.
Responsibilities:
Digital Marketing & ABM Campaigns
- Develop and execute lead generation programs to fill our pipeline with hot prospects -through various marketing activities, inclusive of events (3rd party, Bulletproof or Partner Hosted events, webinars, roundtables, etc.)
- Support and execute integrated ABM strategies targeting high-value accounts in collaboration with sales as it's tied to events strategy.
- Develop tailored campaign & event content and offers aligned with each stage of the buyer journey to attract, engage, and convert prospects.
- Monitor and analyze performance of events tied to overarching campaigns, optimizing engagement, conversion, and pipeline acceleration.
- Leverage marketing technology & processes to manage campaigns, events, segment audiences, and track performance metrics and reporting.
- Collaborate with the marketing team to create and deliver event experiences to showcase our services and engage our audience.
Events Management
- Project manager lead for ensuring the campaigns & events are delivered on-time and on-budget and clear owners are identified for each required task and project is updated/managed throughout duration of the events.
- Own and manage the full lifecycle of various campaigns & marketing events (physical and virtual), including planning, event kick off meetings, logistics, swag, marketing materials, promotion, on-site execution, and follow-up.
- Work cross-functionally with marketing, sales, executives, event stakeholders, and external vendors to ensure events align with company goals and deliver ROI.
- Develop and manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement strategies.
- Track and report on campaigns & event performance, including lead capture, follow-up workflows, and contribution to pipeline and revenue.
- Coordinate campaign & event debriefs to optimize process and management
- Responsible for lead nurture follow-up ensuring handoffs between marketing, BD, Sales for lead handoff, nurturing, and reporting.
Required Education/Credentials/Qualifications/Skills:
- Bachelor's degree in marketing, communications, or a related field.
- Proven 5+ years of B2B marketing experience, ideally in cybersecurity or fast-moving tech environments
- Proven experience planning and executing in-person events (3rd party events, roundtables, etc.) and virtual events (webinars, roundtables, podcasts, etc.)
- Experienced in project management tools such as Monday.com.
What's in it for you?
- Favorable medical, dental, and vision plans
- Company matched RRSP plan
- Competitive pay and performance rewards program
- Continuous education opportunities
- Opportunities for career growth
- Community involvement opportunities
- Earn while you give back - enjoy paid access to volunteer time
- Annual bonuses and a Service Award Bonus
