Perkins&Will is seeking a highly collaborative, dynamic, and strategic Marketing Director to help lead the marketing vision for our Southern California practice, spanning two Los Angeles locations and our San Diego studio.
This is an opportunity for an experienced marketing leader to play a significant role in shaping how our practice is positioned in the marketplace, how we tell the story of our work, and how we connect our people, design excellence, and clients to the opportunities ahead.
We are looking for a leader who is equally comfortable setting strategy and rolling up their sleeves-someone who brings creativity, business acumen, curiosity, and a genuine passion for design. The ideal candidate will be a trusted partner to our practice leadership and design teams, helping translate our ambitions into compelling stories, meaningful client engagement, and winning opportunities.
Common and Baseline Responsibilities- Collaborates with Studio MOD and Practice leadership to create a responsive, innovative, competitive strategic marketing program.
- Oversight of the marketing budget, resources, and staff with an emphasis on developing a marketing culture that supports staff growth and retention, business promotion, sales value, and effective networking.
- Works closely with Pursuit Champions and Practice Leaders to determine market strategy on proposals and presentations; Be hands-on in planning, strategy, and outcome of proposals. Engage in shortlist interview preparation to drive strategy.
- Directs the strategy and development of content tailored to RFQ and RFP responses, overseeing the project pursuit process and schedule to ensure the team is meeting pursuit deadlines.
- Maintains and provides support to staff on marketing information systems, including HUB Pipeline, Pipeline Health, and other studio and firmwide reports.
- Work closely with Practice Leaders to develop comprehensive research for marketing and business development activities.
- Oversee the development and distribution of collateral marketing materials.
- Working closely with the Regional Communications Specialist, direct the social media and public relations initiatives to maximize our external brand identity in alignment with the studio's culture and values.
- Oversees marketing metrics including sales reports for marketing and competitor analysis.
- Track leads and responses and communicate key follow-up items to relevant leadership.
- Familiarity with industry trade organization, publications, conferences and events.
- Collects current and relevant press for use in marketing and communication efforts.
- Active membership in or outreach to relevant local or national industry groups, such as AIA, SMPS, CoreNet, as well as groups traditionally outside the built industry to cultivate potential and successful business relationships for client work and intelligence gathering.
- Maintains knowledge of trends and developments in the Practices and Markets for studio.
- Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
- Supports growth of team members.
- Expresses curiosity about the world of design and the industry at large.
- Takes increasing ownership on tasks within project teams and studio activities.
- Keeps open and proactive communication within team.
- Communicates ideas and thoughts in a way that inspires others.
- Coordinates effectively and participates in client and consultant communications and meetings.
High-level Summary of Critical, Baseline Technical Skills and CertificationsYears of Requisite Experience: 15+ years
Proficiencies- Proven ability to develop and execute strategies that win work and drive revenue growth.
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
Software- Proficiency in Microsoft Office and Adobe InDesign required. Familiarity with Illustrator and PhotoShop preferred. Presentation Tools (Adobe Suite/Affinity, InDesign, Photoshop, Illustrator, etc.)
- Deltek
Licensure/Certifications/Education- Bachelor's degree in marketing or related field required.
- LEED GA (preferred not required)
Qualified and interested candidates should submit a cover letter, resume and work samples (should be a compact, representative sample of your work, no larger than 4MB)."Design has the power to inspire joy, uplift lives, and strengthen the spirit of community."
At Perkins&Will, we are committed to supporting the well-being and growth of our team members. We offer a comprehensive benefits package that includes:
- Medical, dental, and vision insurance
- Wellness programs and mental health support
- Short- and long-term disability (STD/LTD)
- Life insurance
- 401(k) retirement plan
- Paid time off (PTO)
We also provide:
- A professional development stipend and dedicated time for continuing education
- Performance-based bonuses
- Engaging studio initiatives and events
- Active firmwide affinity groups and leadership development opportunities
Above all, our culture is grounded in a firmwide commitment to Justice, Equity, Diversity, and Inclusion (JEDI)-a core foundation of everything we do.
