NEO Surgical Group is seeking an experienced, results-driven
Marketing Director to lead the strategic direction, performance, and growth of all marketing and business development initiatives. This leadership role is responsible for overseeing marketing representatives and outreach teams, cultivating referral relationships, and driving measurable growth across our organization.
This position reports directly to the CEO and plays a critical role in shaping the company's long-term growth strategy.
Travel throughout Florida is required and is considered an essential function of this role.Key Responsibilities- Report directly to the CEO and collaborate with executive leadership on strategic growth initiatives.
- Lead, mentor, develop, and evaluate all marketing representatives and outreach personnel.
- Develop and execute comprehensive marketing strategies to increase patient volume, referral growth, and market share.
- Build and maintain strong relationships with personal injury attorneys, healthcare providers, clinics, case managers, and other referral sources.
- Drive business development efforts across multiple Florida markets.
- Monitor and analyze marketing performance metrics, referral trends, ROI, and market data.
- Develop and manage marketing budgets, campaigns, sponsorships, community outreach programs, and networking events.
- Ensure consistent branding and messaging across all locations and marketing channels.
- Identify new market opportunities and support organizational expansion.
- Collaborate with operational leadership to align marketing initiatives with business objectives.
- Maintain knowledge of industry trends, competitive activities, and emerging growth opportunities.
Required Qualifications- Minimum of 3 years of leadership experience in healthcare marketing, business development, physician relations, or a related field.
- Strong understanding of referral-based healthcare marketing.
- Experience in Personal Injury, Orthopedics, Spine, Pain Management, or Surgical Services strongly preferred.
- Exceptional leadership, communication, and relationship-building skills.
- Demonstrated ability to analyze data and implement performance-driven strategies.
- Strong organizational, project management, and problem-solving abilities.
- Ability to travel frequently throughout Florida.
Preferred Qualifications- Established relationships with Personal Injury attorneys, law firms, and healthcare referral networks.
- Experience working within Florida's healthcare and Personal Injury markets.
- Knowledge of Personal Injury case management and healthcare operations.
- Proven success in building, scaling, and managing high-performing marketing teams.
- Multi-location healthcare marketing experience.
What We're Looking ForWe are seeking a dynamic leader, not just a marketer. The ideal candidate is a strategic thinker with a proven track record of driving growth, building strong referral relationships, developing high-performing teams, and delivering measurable results. This individual will serve as a key partner to executive leadership and play a vital role in expanding NEO Surgical Group's presence throughout Florida.
Apply today and help lead the next stage of growth at NEO Surgical Group.
