Marketing Director of SEO, AEO, & GEO

Digital Room LLC

$130K — $165K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, communications, business, computer science, or related field required; advanced degree a plus
  • 10+ years of progressive SEO experience with 5+ years in a leadership role
  • Expertise in technical SEO, on-page optimization, and content strategy with a track record of driving organic growth
  • Experience with Generative Engine Optimization (GEO) and understanding AI content dynamics
  • E-commerce industry experience preferred, especially managing SEO across multiple brands
  • Experience developing remote or offshore teams
  • Proficiency in SEO tools like SEMrush, Ahrefs, Google Search Console, and reporting tools

Responsibilities

  • Own and drive SEO, AEO, and GEO strategy for 10+ e-commerce brands to increase organic traffic
  • Lead and develop the SEO team, providing direction, coaching, and performance reviews
  • Build AEO & GEO roadmap to optimize brand visibility in AI-generated search results
  • Develop technical optimization strategies for site architecture, crawlability, and structured data
  • Oversee on-page strategy and collaborate with content and engineering teams
  • Create reporting frameworks connecting SEO activity to traffic and revenue
  • Identify opportunities to leverage AI tools for efficiency and performance improvement

Benefits

  • Collaborate with leading print professionals in a safe and enjoyable environment
  • Competitive pay and opportunities for growth
  • Comprehensive health, dental, and vision coverage
  • Employer match 401(k)
  • Company-sponsored Life and AD&D Insurance
  • Flexible Spending Account and voluntary benefits
  • Paid holidays and PTO
  • Employee discounts on products
  • Company-sponsored training and certifications
  • Fun workplace events and wellness initiatives
Full Job Description
We are actively hiring for the position of MarketingDirector of SEO, AEO, & GEO for our plant in Los Angeles, CA.

Schedule: Monday to Friday, 9:00 AM to 6:00 PM

Salary: $130.000 - $165,000

Duties & Responsibilities

  • Own and drive the SEO, AEO, and GEO strategy across all of Digital Room's 10+ e-commerce brands, with a focus on growing organic traffic as a meaningful revenue channel
  • Lead and develop the team -set direction, provide coaching, establish clear objectives, and conduct performance reviews
  • Build and execute AEO & GEO roadmap to position Digital Room's brands and content for visibility within AI-generated search results (ChatGPT, Perplexity, Google AI Overviews, Gemini, and others)
  • Develop and implement technical organic optimization strategies spanning site architecture, crawlability, Core Web Vitals, structured data, and indexation across multiple brand properties
  • Oversee on-page and content strategy and optimization, partnering with content, product, and engineering teams to ensure best practices are embedded in how we build and publish
  • Build and maintain reporting frameworks that clearly connect SEO/GEO activity to traffic, revenue, and brand visibility outcomes; present performance and roadmap to executive leadership
  • Identify and evaluate opportunities to apply AI tools and automation to improve team efficiency, content scaling, and search performance
  • Partner cross-functionally with Product, Engineering, Content, and Paid Media teams to align organic search strategy with broader marketing and business goals
  • Stay ahead of the rapidly evolving AI search landscape-monitor platform changes, test new approaches, and continuously adapt strategy to maintain competitive advantage
  • Build and oversee the influencer marketing program and brand presence across key online forums, partnering with the content/social team to drive authentic engagement that supports organic discovery and brand authority
  • Own the online reputation strategy across review platforms, forums, and AI-generated brand mentions. Monitoring sentiment and developing proactive programs to strengthen brand credibility and trust signals.


Qualifications

  • Bachelor's degree in marketing, Communications, Business, Computer Science, or a related field required; advanced degree a plus
  • 10+ years of progressive SEO experience, with at least 5 years in a leadership role managing a team
  • Demonstrated expertise in technical SEO, on-page optimization, and content strategy-with a proven track record of driving measurable organic growth
  • Hands-on experience with or deep understanding of Generative Engine Optimization (GEO)-how large language models surface content and what it takes to be cited or referenced in AI-generated answers
  • E-commerce industry experience strongly preferred; experience managing SEO across multiple brands or properties is a significant plus
  • Experience leading and developing remote or offshore teams
  • Proficiency in SEO tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, and Looker or Tableau for reporting
  • Strong technical foundation: comfortable with HTML, JavaScript SEO considerations, log file analysis, and structured data/schema markup
  • Familiarity with AI content and automation tools and how they can be applied responsibly to scale search programs
  • Strong analytical mindset with the ability to synthesize data into clear strategic recommendations for executive audiences
  • Excellent communication and cross-functional collaboration skills; able to influence stakeholders at all levels


For further information on the Digital Room, please explore our website www.digitalroominc.com

What are the perks and benefits of working at Digital Room?

  • Collaborate with leading print professionals in a fast-paced, high-tech, safe, and enjoyable environment
  • Competitive pay and growth opportunities.
  • Comprehensive health, dental, and vision coverage (location-specific).
  • Employer match 401(k) up to limits.
  • Company-sponsored Life and AD&D Insurance.
  • Flexible Spending Account and voluntary benefits.
  • Paid holidays and PTO.
  • Employee discounts on all products.
  • Company-sponsored training and certifications.
  • Fun workplace and wellness events, and more


Please note: Actual compensation within the range will depend on various factors including the individual's skills, experience, qualifications, and applicable laws.

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