Experience with creative software; Adobe Suite a plus
Familiarity with collaboration software; Google Workplace advantageous
Experience with CRM software, preferably HubSpot
Proficient in data analytical tools like Google Analytics
Knowledge of guerilla marketing tactics and grassroots campaigns
Bachelor's degree in marketing, business, or related field
Responsibilities
Research and analyze competitors and market comparables
Create and refine a marketing plan within a startup budget
Lead and manage a diverse creative team including employees and interns
Oversee brand guidelines, content directories, and style guides
Collect and interpret KPIs to enhance marketing effectiveness
Engage in agile project management standups
Collaborate with the CTO, designers, and developers
Support Customer Success Team as needed
Provide continuous advisory to Heirloom leadership
Benefits
Hybrid work model with flexibility for WFH and office presence
Consideration for contract, full-time, and equity roles
Full-time employees eligible for benefits
Full Job Description
Marketing Director
Heirloom Cloud Corporation seeks a Marketing Director to implement the company's GTM strategy. The Marketing Director is responsible for leading Heirloom's creative team, managing multiple marketing channels, and continuously evaluating the company's value proposition to all customer segments. The Marketing Director reports to the CEO but works cross-functionally with Product Managers, UX Designers, and the Customer Success Team. The Marketing Director is inquisitive, data-driven, and motivated to hard launch the world's first private social network for celebrating all photos, videos, and metamemories.
Responsibilities
Research & maintain a keen understanding of competitors & comparables
Develop & iterate a marketing plan on a startup budget
Lead a creative team of employees, contractors, and interns
Manage Heirloom's brand guide, content directory, and style guide
Collect & analyze KPI to optimize the marketing content, timing, and channels
Participate in agile project management standup meetings
Coordinate with the CTO, designers, and developers
Assist the Customer Success Team as required
Advise Heirloom leadership continuously
Skills
Proven 4+ years of experience in digital marketing & SEO
Proven experience with creative software, Adobe Suite a plus
Proven experience with collaboration software, Google Workplace a plus
Proven experience with CRM software, HubSpot a plus
Proven experience using Google Analytics and other data analytical tools
Appreciation for guerilla marketing tactics and grassroots campaigns
Flexibility to work on a rapidly evolving schedule
Minimum of a BS/BA in marketing, business, or a related field
Details
Hybrid work location: The right mix of WFH, in-office, and some travel.
Contract, full-time, and equity positions are considered.
Benefits available for full-time employment.
Heirloom is a Service Disabled Veteran Owned Small Business.
