Marketing Director

Glen Park Senior Living

$90K — $120K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Professional appearance and demeanor.
  • Required experience in an Assisted Living Facility.
  • At least 60 college or continuing education units completed.
  • Preferred training in CPR and First Aid.
  • Willingness to relocate and travel as required by the role.
  • Ability to execute a Strategic Marketing Plan.
  • Experience using CRM software for contact management.
  • A compassionate nature and enthusiasm for working with seniors.

Responsibilities

  • Achieve maximum occupancy and meet monthly targets.
  • Utilize CRM software to track and follow up with leads.
  • Effectively present community benefits to prospective residents.
  • Assess and respond to customer needs and wants.
  • Conduct facility tours and ensure readiness for visitors.
  • Document all interactions with leads, tours, and inquiries.
  • Support administrative functions and community events.

Benefits

  • Health, dental, and vision insurance.
  • Paid time off.
  • Growth opportunities within the company.
  • Hiring bonus of $1,000.
Full Job Description
Job Summary: We're hiring a Marketing Director/ Retirement Counselor to join our team. In this role, you'll assist with resident onboarding and generate leads for our community.

Responsibilities:
  • Achieve maximum occupancy levels and meet monthly benchmarks.
  • Follow up with leads and develop new resources using CRM software.
  • Present community benefits effectively.
  • Understand customer needs and wants.
  • Conduct morning rounds to ensure facilities are tour ready.
  • Follow up on all leads, tours, reservations, and inquiries.
  • Assist with administrative tasks.
  • Attend community events.
  • Write press releases.
  • Maintain liaison with families and residents.
  • Resolve resident complaints and grievances.
  • Assist in the front office.
  • Attend monthly family Potlucks.
  • Obtain complete and accurate information to facilitate the admissions process.
Qualifications:
  • Presents a professional image to prospects through dress, behavior, and speech.
  • Experience working in an Assisted Living Facility, is required.
  • Completion of at least 60 college or continuing education units is required.
  • Current training in first aid and CPR is preferred.
  • Need to have the flexibility to relocate and travel as needed for the position.
  • Execute Strategic Marketing Plan
  • Utilize CRM software to manage all contacts.
  • Compassionate and uplifting spirit that is passionate about working with the senior population.
Special Skills Needed:
  • Personal characteristics, physical energy, and competence to work effectively with families seeking non-medical care.
  • Excellent communication skills.
  • Customer service and time management skills.
Physical Requirements:
  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.
What we Require:
  • Live-Scan Fingerprint Clearance
  • CPR/First Aid Certificate
  • Negative TB Test and Health Screening
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee.
Company Benefits:
  • Competitive salary
  • Health, dental, and vision insurance
  • Paid time off
  • Opportunities for career growth
OFFERS:
*HIRING BONUS OF $1,000*


Join our team and make a difference in the lives of seniors. Apply now!

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