MARKETING DIRECTORCORPORATE SERVICESMICHIGANPOSITION SUMMARYSpicer Group is seeking an experienced Marketing Director to lead our marketing team. This role will work closely with the executive leadership team to set the strategic direction of the marketing department and ensure the fulfillment of those goals. The ideal candidate will have experience effectively leading marketing teams, supporting strategic planning, and technical expertise in brand management.
KEY RESPONSIBILITIESMarketing Group Leadership- Leads the development and execution of the marketing department's strategic direction, ensuring firmwide initiatives align with business development and operational goals
- Collaborates with executive leadership, Regional Vice Presidents, Technical Directors, and Business Development team to establish marketing priorities and measure return on marketing investment
- Develops annual marketing budget for digital and print communications, staffing, sponsorships, and other key expenses
- Provides mentorship and performance management for the marketing team
- Works closely with the Marketing Manager on departmental structure and work balancing to meet the demands of the organization
Strategic Planning Support - Identifies emerging market opportunities and present to executive leadership
- Maintains an understanding of AEC industry trends, competitors, procurement practices, and market dynamics
Proposal & Business Development - Provides strategic direction for proposals, statements of qualifications, interviews, presentations, and other pursuit materials to maintain high-quality standards
- Acts as the steward of the brand, ensuring consistent voice, messaging, and visuals across all platforms
- Directs strategies that strengthen the firm's market position, supporting lead generation, client retention, brand awareness, and growth within target markets
- Obtains deep understanding of different service line offerings along with varying proposal and pursuit requirements of target markets
Communication & Branding - Oversees the execution of external communications, including digital marketing, website content, public relations, industry awards, and social media
- Develops the strategic plan for internal marketing efforts and communication that promote company culture, employee engagement, and retention
- Guides crisis management and public relations communications as needed
- Generates public outreach and communication strategies for complex, high-profile projects
Physical presence is an essential function of this job. The list of specific duties and responsibilities is intended to be representative of the tasks performed within this classification. The omission of a specific duty or responsibility does not preclude assigning duties not listed herein if such duties and responsibilities are a logical assignment to the position.
POSITION REQUIREMENTS- Bachelor's degree in Marketing, Communication, or a related field
- Demonstrated marketing leadership experience
- Background in technical marketing skills, including but not limited to writing, design, content management, and editing
- Strong project management, organizational, and communication skills
- Proficiency in tools such as Microsoft Office, Adobe Creative Suite, and content management systems
- Excellent attention to detail, organizational skills, and ability to work under tight deadlines
- Ability to work collaboratively in a team-oriented environment
PREFERRED QUALIFICATIONS- Experience in an engineering, construction, or project-based industry
- Experience with CRM, proposal management, digital marketing, analytics, and marketing automation platforms
- Ability to drive process improvements and efficiencies in marketing workflows
- Familiarity with Department of Transportation project acquisition requirements
FOR MORE INFORMATIONLearn more about Spicer Group and career opportunities at www.spicergroup.com
