Bachelor's degree in Marketing, Communications, Business Administration, or related field; JD is a plus.
Minimum of 5 years' experience in legal marketing or professional services marketing.
In-depth knowledge of the legal industry and its practices.
Proficient in digital marketing tools—website management, SEO, social media, email marketing.
Exceptional written and verbal communication skills for diverse audiences.
Strong leadership abilities with a collaborative approach.
Analytical mindset for data-driven decision-making.
Creative thinker with an innovative approach to marketing.
Responsibilities
Implement comprehensive marketing strategies aligned with firm goals.
Manage and safeguard the law firm's brand identity and messaging.
Oversee digital marketing efforts, including SEO and content marketing.
Collaborate with attorneys for content creation that showcases expertise.
Plan and coordinate the firm's participation in events and sponsorships.
Conduct market research on trends and competitor activities to identify opportunities.
Efficiently manage the marketing budget to ensure cost-effectiveness.
Utilize analytics to evaluate marketing effectiveness and report on KPIs.
Benefits
Hybrid work arrangement may be considered for local candidates or those willing to relocate.
Participation in community events to enhance visibility and professional relationships.
Full Job Description
Description
A hybrid work arrangement may be considered, but the successful candidate must live locally or be willing to relocate
Only applications that include a cover letter will be considered (see details below)
We are an enterprising estate planning, probate, and trust administration law firm seeking a highly skilled and motivated Marketing Manager to lead our law firm's marketing initiatives. As the Marketing Manager, you will be responsible for executing strategic marketing plans to enhance the firm's brand presence, attract potential clients, and support business development efforts. The ideal candidate will have a strong background in legal marketing, exceptional communication skills, and a track record of implementing successful marketing campaigns in the legal industry.
Important: In order to be considered for this position, prepare and submit a cover letter with no more than TWO paragraphs and a closing sentence. In the first paragraph, explain what you believe are the 3 most important qualities needed in someone who works with estate planning clients and why you believe they are the most important qualities. In the second paragraph, explain why you applied to this particular ad. As a closing sentence, please write, "I have read the instructions contained in the job posting and have followed the instructions."
