Citigroup, Inc

Marketing Data Analyst - In House Creative Agency

Citigroup, Inc$114K — $172K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Advertising, or related field; Experience in financial services is a plus.
  • 8-10 years of experience in a digital agency environment preferred; Exceptional reporting and presentation skills.
  • Excellent written and verbal communication; Strong proficiency in MS Office, especially Excel and PowerPoint.
  • Experience with Tableau; Knowledge of SQL, Python, or R is a plus.
  • Demonstrated ability to derive customer insights from performance data.

Responsibilities

  • Monitor trends to enhance marketing creatives.
  • Collect performance results from in-house deliverables and communicate findings.
  • Analyze competitor work to identify key insights.
  • Establish a system for data analysis and baseline development.
  • Present findings succinctly to senior leaders, highlighting actionable insights.

Benefits

  • Medical, dental, and vision coverage; 401(k); Life, accident, and disability insurance.
  • Wellness programs; Paid time off including vacation and sick leave.
  • Paid holidays; Diverse employee benefits based on jurisdiction and job level.
Full Job Description
Citi's US in-house creative agency is looking for a data analyst to review performance data and market trends to strengthen its creatives. Our ideal candidate can consolidate complex data and present the findings in an easily understandable way, breaking down deep insights that designers and copywriters can apply to creative development. This analyst will also be responsible for tracking creative results and presenting the discoveries to senior leaders.

Key Responsibilities:
  • Monitor and forecast trends to integrate into marketing creatives
  • Work closely with internal clients to collect performance results on in-house agency produced deliverables and report on the findings
  • Collect competitor work samples, identify key takeaways, and share with the team
  • Develop and implement a system for gathering and analyzing data, establishing baselines
  • Uncover customer insights through performance result analysis to advise copy and design and strengthen engagement
  • Lead lunch and learns with the in-house team and with marketing partners on marketing best practices
  • Present key learnings in a concisely and comprehensively to a senior-level audience
  • Think strategically to understand business needs and recommend ways of executing them through creative deliverables
  • Distill information from multiple sources and synthesize it into one central, compelling story
  • Work with internal clients to understand the strategy behind the key message
  • Effectively manage time to track multiple active campaigns, delivering high quality work


Qualifications:
  • Bachelor's degree in Business, Marketing, Mass Communication/Advertising, or related field. Experience in financial services is a plus.
  • 8-10 years of related work experience (digital agency environment preferred), exceptional reporting and presentation skills
  • Excellent written and verbal communication skills
  • Expert in MS Office applications, especially Excel, Word and PowerPoint
  • Experience using Tableau software. Knowledge in SQL, Python and/or R is a plus.
  • Must have a strong ability to report data and metrics comprehensively, leveraging analytical apps and dashboards for clear visualization and insights
  • Adept at gleaning customer insights from creative performance data to inform strategy
  • Adaptable, Bold, Collaborative, Courageous and Determined and operates with a lot of empathy both in internal interactions and the clients
  • Experience presenting to senior leaders
  • Expert at reporting on market trends and performance data analysis to strengthen campaigns
  • Ability to work with the key business stakeholders, understand the central strategy and work with a team to execute effectively
  • Passion for analytical thinking and making complex data clear
  • An independent leader that's a self-starter with strong organizational skills
  • Eagerness to work in a fast-paced environment
  • Strong sense of urgency to meet or exceed deadline expectations
  • Tech savvy; able to quickly adapt to new technology and assist team members in troubleshooting issues

Education:

  • Bachelor's/University degree, Master's degree preferred


Job Family Group:
Marketing

Job Family:
Communication & Creative Services

Time Type:
Full time

Primary Location:
Schaumburg Illinois United States

Primary Location Full Time Salary Range:
$114,720.00 - $172,080.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills
Please see the requirements listed above.

Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:
Aug 27, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents - AI Notice and Right

About Citigroup, Inc

Citigroup is a financial services holding company that provides financial products and services. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services. The ICG segment offers various banking, and financial products and services to corporate, institutional, public sector, and high-net-worth clients. This segment provides wholesale banking products and services, including fixed-income and equity sales and trading, foreign exchange, prime brokerage, derivative services, equity and fixed-income research, corporate lending, investment banking, and advisory services, private banking, cash management, trade finance, and securities services. Citi is committed to sustainability and social responsibility, and the company invests in initiatives that promote economic progress.

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Learn more about Citigroup, Inc
Market Cap
$1.3 billion
Industry
Net Income
$89.6 million
Founded
1812
5 Year Trend
+4.6%
NASDAQ

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