Job Title: Marketing Data Analyst
Salary Range: $75K-$90K; Annual Bonus Included
Location: Dallas-Fort Worth Metroplex
Work Model: On-Site T-Th; Remote M and F
Benefits: This position is eligible for medical, dental, vision, and 401K
Job Description: We are seeking an experienced Marketing Data Analyst to support customer experience and marketing performance initiatives through advanced analytics, reporting, and automation. This role will work closely with marketing and business stakeholders to transform data into actionable insights that drive strategic decisions and operational improvements.
The ideal candidate has a strong background in analytics within a Microsoft-based environment and enjoys partnering with teams to develop meaningful KPIs, uncover trends, and implement scalable reporting solutions.
Key Responsibilities: - Analyze marketing and customer data to identify patterns, opportunities, and performance trends.
- Develop and maintain Power BI dashboards and reports that provide actionable business insights.
- Partner with marketing and business teams to establish key performance indicators and measurement strategies.
- Gather requirements from stakeholders and translate business needs into reporting and analytics solutions.
- Build automated processes and reporting workflows using scripting and automation tools.
- Conduct both quantitative and qualitative analyses to support marketing and customer experience initiatives.
- Communicate findings, recommendations, and performance insights to leadership and cross-functional teams.
- Collaborate with stakeholders across digital marketing, communications, campaign management, UX, and operations.
Qualifications: - 5+ years of experience in data analytics, business intelligence, or a related field.
- Prior experience supporting marketing, customer experience, or digital business functions preferred.
- Strong proficiency with SQL Server and T-SQL.
- Hands-on experience creating reports and visualizations in Power BI.
- Experience defining KPIs, performance metrics, and reporting frameworks.
- Ability to present complex data findings to both technical and non-technical audiences.
- Experience working directly with stakeholders to gather requirements and drive business outcomes.
- Strong analytical, problem-solving, and communication skills.
Additional Details: - Work within a collaborative Customer Experience and Analytics team alongside researchers, analysts, project managers, and product-focused professionals.
- Opportunity to help shape processes and reporting standards within a growing department.
- High-visibility role with regular interaction across multiple areas of the business.
- Ideal for candidates who enjoy ownership, initiative, and identifying new ways to improve customer and marketing outcomes.
Perks: - Annual bonus opportunity
- Hybrid work schedule
- Career advancement opportunities within a growing team
- Exposure to executive stakeholders and strategic initiatives
- Opportunity to build impactful analytics and automation solutions
- Collaborative, innovation-focused work environment
