Marketing Copywriter

Exponent’s fast-paced Business Development and Marketing team is seeking an experienced B2B Copywriter in Oakland, California. As a copywriter, you’ll help bring Exponent’s high-impact work to life across a variety of print and digital materials, from thought leadership, case studies, and social media to presentation decks and brochures to HR and recruiting collateral. You’ll also play a key role in our growing, collaborative department, taking part in broader strategic projects and supporting the development of the marketing function by developing content templates, articulating our value proposition, drafting omni-channel campaigns, supporting internal and external events, writing for web components, and more. 

• Write – a lot. This is a role for an experienced, sophisticated, efficient writer who is ready to be inspired and challenged by a near-endless buffet of topics and assignment types. When we say Never Boring, we mean it.
• Conduct interviews. You know the right questions to ask and how to follow the story as it develops live, in real time. You know how to ask follow up questions. You are good at managing expectations and clearly summarize expectations to support the draft process.
• Develop topic and story angles that are aligned to Exponent’s strategic and brand initiatives, including guiding free-form content brainstorming sessions and actively supporting subject-matter experts in finding “the story.”
• Dig into the technical details of Exponent’s engineering and scientific capabilities without getting lost in the weeds – you’ll navigate diverse technical topics while keeping an eye on multiple priorities.
• Ensure the consistency of all content in accordance with Exponent’s brand tone and style requirements.
• Absorb subject-matter expert feedback flexibly, providing edits for revisions and appropriate solutions / editorial approaches, as needed.
• Develop knowledge of Exponent’s business continuously, connecting the dots between strategic messaging and priorities and bringing those nuances to bear on our content.
• Suggest creative ways of repurposing, repackaging, and upcycling Exponent’s new and existing content to maximize our resources and impact.
• Support broader marketing operations as needed, including copyediting and proofreading of other copywriters’ work to keep our pipeline running smoothly.
• Contribute to process documentation and optimization inside our fast-evolving department.

• 10-12+ years of professional writing experience
• The ability to absorb technical information and juggle multiple assignments concurrently, adhering to deadlines
• Ability to prioritize deadlines and make good judgement calls on concurrent deliverables
• A portfolio of meaningful writing samples showcasing a variety of forms: articles, web content, social posts, sales collateral, etc.
• A bachelor’s or master’s degree in a relevant field of study, including English, journalism, communications, marketing, or other relevant degree
• A knack for distilling complex technical capabilities into B2B long- and short-form content that resonates with our target audiences
• Stakeholder management experience – you understand complex approval processes and risk mitigation. (Prior experience in a regulated industry in a plus)
• Top-notch interviewing skills and the ability to quickly spot which topics are ripe for thought leadership, case studies, white papers, are well-suited to graphics, etc.
• A natural affinity for if not direct experience in technical and/or relevant industry content development, marketing, and related communications
• A passion for science and engineering
• A tactical understanding of B2B marketing writing and strategies, including how to use AI tools to gain efficiency without sacrificing accuracy
• An agile, growth mindset – our team is evolving, which requires team members to test new ideas, adapt to changing needs, and roll up their sleeves and get the job done when shifting priorities and deadlines demand it
• Excellent communication skills – both verbal and written
• Working knowledge of AP style highly preferred
• Basic SEO experience and knowledge of optimization tools such as SEM Rush a plus
• Presently legally authorized to work in the United States.  No immigration sponsorship or processing required. 

To learn more about life at Exponent and our impact, please visit the following links:https://www.exponent.com/careers/life-exponent https://www.exponent.com/company/our-impact

We value and encourage diversity, equity and inclusion across all facets of our firm. Having a team built of people with different backgrounds, skills and perspectives allows us to provide better value to our clients and enjoy an enriched work environment.

Our firm is committed to offering a variety of programs and resources to support health and well-being. We believe that providing competitive benefits, as well as compensation and recognition programs, empowers our staff to do work that makes a difference.

At Exponent, we have found that in-person interactions deepen employee engagement and are crucial for development, for realizing the full potential of our talented and diverse teams, and for​ building a more inclusive workplace where all have a sense of belonging. In our offices, you can expect a supportive culture and a collaborative, dynamic, multi-disciplinary work environment.

The pay rate for this position is dependent on experience and capabilities which will be assessed during the interview process.

Access benefits information on our Life @ Exponent page:https://www.exponent.com/careers/life-exponent