Marketing Coordinator

We are looking for a Marketing Coordinator in Eden Prairie, MN.

The Marketing Coordinator - Ingredients is the execution and coordination resource for the Ingredients Commercial Strategy team, supporting marketing operations, commercialization, sales enablement, digital content, tradeshows, market insights and performance reporting. Reporting to the Marketing Manager, the role converts approved priorities into timely, accurate and on-brand deliverables and maintains disciplined workflows, project visibility, reusable assets and clear handoffs.

This role is a key enabler of the new Ingredients website and “Good nutrition for life” brand activation. The Marketing Coordinator helps ensure customers encounter current, credible and consistent content; website inquiries reach the right Sales owner quickly; events and campaigns are executed professionally; and Marketing has reliable data, trackers and assets to improve performance.

How you will contribute to collective success:

• Own the website-lead process: pull/capture leads, validate and de-duplicate records, upload or maintain them in the approved CRM process, assign to the appropriate Sales owner and maintain accurate lead-source/handoff information.
• Maintain HubSpot distribution lists, audience segments, campaign lists and related marketing data hygiene.
• Execute approved website updates, eBlasts, social posts, event banners, landing-page updates and Google Ads maintenance.
• Coordinate meeting schedules, registrations, booth/vendor requirements, giveaways, print materials, prototype packaging, signage, shipping and event deadlines.
• Maintain event calendars, run-of-show plans, reusable checklists and post-event performance inputs.
• Create, design, format and update customer presentations, sales sheets, category/product one-pagers, application cards, infographics, prototype labels/packaging and other approved customer-facing materials.
• Apply approved brand standards, templates, value propositions and proof points consistently.
• Pull and organize consumer, customer, market and competitive insights from approved sources and convert findings into concise summaries, charts, presentations and reusable trackers.
• Coordinate packaging artwork creation/updates and route applicable packaging or label materials through required Marketing, Quality, Regulatory, Operations and other approval workflows; maintain the approved version history.
• Set up new vendors in Coupa and coordinate approved orders for print materials, giveaways, signage, prototype packaging and other marketing needs in accordance with purchasing requirements.
• Maintain spend trackers and support invoice, PO, contract and vendor administration.
  

The type of team player who fits in:

• Bachelor's degree required in Marketing, Business, Communications, Digital Media, Graphic Design, Advertising or a related disciplinerequired.
• Equivalent combination of education and/or experience may be considered.
• Minimum one (1) year of experience in marketing operations, B2B marketing, communications, digital content, sales support, project coordination or a related field
• Strong internship or early-career experience may be considered.
• Demonstrated experience creating polished presentations and marketing materials while managing multiple deadlines and stakeholder inputs.
• Experience with CRM/lead management, digital campaigns, tradeshows/events, vendor coordination or marketing analytics strongly preferred.
• Experience coordinating cross-functional stakeholders across Marketing, Sales, Category, Innovation or technical functions is beneficial.
• Food, dairy ingredients, nutrition, health and wellness, CPG or another technical industry is beneficial.
• B2B marketing experience in dairy, food ingredients, nutrition, health and wellness, CPG or another technical market preferred.
• Experience supporting a website launch/rebrand, product commercialization or technical B2B trade-show program preferred.
• Experience with Smartsheet, marketing automation, CRM dashboards or related project/data tools preferred.
• Working knowledge of CRM and digital-marketing tools such as HubSpot, Google Ads, web analytics and content-management platforms, or demonstrated ability to learn them quickly.
• Strong visual judgment and understanding of brand consistency; experience with Canva, Adobe Creative Suite or similar tools is beneficial.

A role for those who know that the best results are built through teamwork.