OverviewAs a
Marketing & Communications Specialist 2, you will join our
Communications Team in any of our offices, where you'll play a key role in shaping how Tighe & Bond shares its expertise with clients and industry audiences.
Working closely with technical experts and business line leaders across the firm, you'll turn complex ideas into clear, engaging content that strengthens our brand and helps clients better understand our people, projects, and services. At Tighe & Bond, you'll find an engaging, hybrid work environment, a culture of collaboration, and the resources to support your professional growth and development.
Responsibilities, Requirements, and Total RewardsWhat You'll Be DoingAs a valuable part of our Communications Team, a
Marketing & Communication Specialist 2 will lead Tighe & Bond's thought leadership and website content efforts, with responsibilities such as:
- Build a pipeline of thought leadership content by working with business leaders and subject matter experts to identify client questions, industry trends, and project insights worth sharing
- Research topics, interview technical experts, and write original articles that make complex work clear and relevant to clients and industry audiences
- Create website copy, own the website content calendar, and manage the review, editing, publishing, and ongoing updates of service, project, people, news, and article pages in WordPress
- Implement and maintain Tighe & Bond's GEO strategy by identifying questions prospective clients ask and improving website content to make our expertise easier to find through search and AI generated responses
- Review website and search performance to identify content gaps, prioritize improvements, and guide future content development
- Establish a regular review process with subject matter experts to keep website content accurate, current, accessible, and consistent with Tighe & Bond's voice and brand
- Develop quarterly Mailchimp and LinkedIn newsletters by repurposing website content, coordinating review and publication, maintaining MailChimp contact lists, and reporting on performance
- Partner with the CEO and senior leaders to develop key communications, including the CEO's annual message
- Manage Tighe & Bond's twice yearly client survey, including organizing contact lists, developing questions, coordinating distribution, and reporting on responses and key findings
What You'll Need - Bachelor's degree in Creative Writing, Communications, Marketing, or a related field, or equivalent experience
- Minimum of 8 years of experience developing and managing content and websites
- Excellent interviewing subject experts, writing, and editing skills, with the ability to develop ideas and translate technical information into clear and engaging content
- Strong editorial judgment and the initiative to move multiple articles, newsletters, and website updates from concept through publication
- Confidence working with senior leaders and technical subject matter experts, including asking thoughtful follow up questions and writing in an executive's voice
- Shape website content to support measurable GEO results
- Strong organizational skills and the ability to manage multiple priorities and deadlines
- Manage and publish website content in WordPress and use analytics to guide improvements
- Build and manage Mailchimp campaigns, create content within LinkedIn templates, and use Microsoft Office products
Preferred Requirements- Understand the architecture, engineering, environmental consulting, or related professional services industries
- Work comfortably in Adobe Creative Suite
Your Financial and Wellness Benefits- Compensation is based on skills and experience as reflected in the pay range below
- Annual Bonus, Profit Sharing, and Employee Stock Ownership Plan
- Best in Class Medical Insurance
- Dental & Vision Insurance
- Wellness Rewards and Reimbursements
- Tuition Reimbursement and Qualified Student Loan Paydown Contributions
- Reimbursements for Licensure/ Certification Preparation and Fees
- Hybrid Work Environment
- Pet Insurance and Adoption Assistance
Pay RangeUSD $73,291.00 - USD $96,195.00 /Yr.
