Marketing & Communications Coordinator

Western University

• $67K — $96K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in business, marketing, communications or public relations
  • 5 years' experience in marketing and communications or public relations
  • Preferred background in marketing agency or digital marketing
  • Strong strategic thinking and problem-solving abilities
  • Advanced skills in Microsoft Office Suite and understanding of web analytics

Responsibilities

  • Develop integrated marketing and communication plans aligned with University strategy
  • Implement marketing initiatives to promote brand and generate leads
  • Support brand promotion efforts for various service areas within the Division
  • Maintain multiple projects with competing deadlines
  • Analyze market research to enhance communications for target audiences

Benefits

  • Support for ongoing professional development
  • Collaborative work environment promoting shared leadership
  • Flexible schedule to align with university events
  • Full-time position with consistent hours
  • Opportunity to directly impact the Division's brand and revenue targets
Full Job Description
Classification & Regular Hours

Hours per Week: 35

Salary Grade: 14

The base salary will be $67,680 - $96,590 per annum. Starting salary will be aligned with the successful candidate's experience, skills, and demonstrated qualifications.

Responsibilities

Supported by the leadership of the Director, Marketing and Communications, the primary responsibility of this position is to develop and implement an integrated marketing and communication plan that aligns with the strategic objectives of the University, and effectively promotes the services offered by the Division to students, staff, faculty and the community. The Coordinator will implement comprehensive marketing initiatives that support the brand promotion and leads generation for the various service areas within the Division. The efforts and success of this role have a direct impact on the Division's brand image and its revenue targets.

Qualifications

Education:
  • Bachelor's Degree specializing in business, marketing, communications or public relations

Experience:
  • 5 years' experience in marketing and communications or public relations with demonstrated success
  • Marketing Agency and/or digital marketing experience preferred

Knowledge, Skills & Abilities:
  • Strategic thinking and problem solving skills with a proven ability to generate workable and creative ideas, concepts and techniques
  • Strong project management skills with an ability to execute creative and cost effective marketing and communications projects and maintain a number of projects simultaneously with competing timelines and priorities
  • In-depth knowledge and understanding of social media platforms and how they can be deployed in different scenarios
  • Understanding of Web tools to drive recruitment and brand promotion
  • Superior demonstrated presentation and communication skills with the ability to write in both marketing and journalistic styles
  • High level of proficiency in proofreading and editing including excellent grammar and spelling
  • Strong analytic research skills and the ability to use market research information strategically to improve and enhance communications to target audiences in support of the Division and University brand
  • Results oriented with excellent organizational skills and attention to detail
  • Ability to work effectively as part of a team and on own initiative
  • Advanced skills in Microsoft Office Suite and strong understanding of web analytics
  • Commitment to working with shared leadership and in cross-functional teams
  • Ability to work within a flexible schedule to accommodate the University's events/activities and travel on occasion


Please Note:

This position is an existing vacancy. This position is fully in-person, on-site. We thank all applicants for their interest; however, only those chosen for an interview will be contacted.

Similar Jobs

More Jobs at Western University

More Education, Government & Non-Profit Jobs

Find similar Marketing & Communications Coordinator jobs: