Career Area:Marketing
Job Description:Job SummaryCaterpillar's Electric Power Division has an open opportunity as a
Marketing Communications Consultant. As a Marketing Communications Consultant, you will support execution of various marketing campaigns activities, including creative development.
What You Will Do- Lead the development and execution of the Rental Power marketing campaign, establishing the creative direction, messaging approach, and communications plans.
- Work closely with subject matter experts (SMEs) to understand business expectations and formulate content plans, partnering with both internal and external teams to bring these plans to life.
- Create and oversee a variety of internal and external communications materials across multiple channels, ensuring consistency with the Caterpillar and Electric Power brand voice.
- Monitor and evaluate marketing performance, leveraging analytics, customer insights, and business results to optimize campaigns and measure impact.
- Support dealer communications through the development and delivery of relevant, timely, and engaging updates for the global dealer network.
- Develop and manage influencer marketing initiatives, identifying opportunities to amplify brand reach, strengthen credibility, and connect with priority audiences.
- Oversee the development and execution of email nurture campaigns, providing strategic guidance on audience segmentation, content planning, creative direction, messaging best practices, and performance optimization.
What You Will Have- Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
- Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
- Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
- Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
- Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
- Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Top Candidates Will Also Have- 2+ years' experience in marketing or field-based roles.
- Experience of developing thought leadership content.
- Demonstrated ability to utilize various promotional and marketing techniques to drive outcomes.
- Experience of project planning and budget management.
Additional Information- This position is located in Irving, TX or Houston, TX.
- Travel up to 15% is required.
- Domestic relocation assistance is not offered for this position.
- Visa sponsorship is not offered for this position.
- This position requires the candidate to work a 5-day-a-week schedule in the office.
Final DetailsThis employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.Caterpillar.com/Careers
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Please ensure you frequently check the e-mail account you provided on your application, including the junk/spam folder, as this is the primary correspondence method in our recruiting process. Summary Pay Range:$97,530.00 - $146,290.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
* These benefits also apply to part-time employees
Posting Dates:November 9, 2026 - November 13, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
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