Marketing Communication Lead

How will you make a difference? Wabtec Bus Solutions is seeking a Marketing & Communications Lead to develop and execute marketing strategies that strengthen brand awareness, support business growth, and drive customer engagement across North America. This role oversees marketing communications, digital marketing, content development, public relations, trade shows, customer events, product launches, internal communications, and lead generation initiatives. Working closely with Sales, Product Management, Engineering, and Leadership teams, the position is responsible for communicating Wabtec's value proposition to key stakeholders. The role also manages the annual marketing budget, provides business updates to leadership, and leads planning for the annual North American Sales Meeting. The ideal candidate is a strategic, organized, and hands-on marketing professional focused on delivering measurable results. Who will you be working with? You'll be joining Wabtec Bus Solutions, a team driving innovation in Transit Bus & Rail systems, including passenger door systems, wheelchair lifts & ramps, e-Bus charging systems, driver's protective barriers, and more. We blend technical expertise with deep product knowledge to deliver high-impact solutions for our customers and communities. What do we want to know about you? • Bachelor's degree in marketing, Communications, Business, Public Relations, or a related field. • 5+ years of experience in marketing, marketing communications, or a related commercial role. • Demonstrated ability to manage multiple projects and deadlines simultaneously. • Strong written, verbal, and presentation communication skills. • Experience developing and executing marketing campaigns and communication plans. • Experience planning and managing trade shows, customer events, and sales meetings. • Strong organizational and project management skills. • Proficiency with Microsoft Office applications, especially PowerPoint and Excel and ability to travel approximately 20-30% within North America. What will your typical day look like? • Develop and execute annual marketing strategies and communications plans that support revenue growth, customer retention, and market expansion. • Establish marketing objectives, campaigns, budgets, forecasts, and performance metrics; monitor results and optimize ROI. • Lead the North American Bus Marketing Plan and provide regular updates and recommendations to leadership. • Manage all digital marketing activities, including website content, email campaigns, social media, SEO, digital advertising, analytics, and lead generation. • Develop and oversee marketing content, branding resources, asset libraries, and the annual marketing calendar. • Plan and execute trade shows, conferences, customer events, industry engagements, and executive presentations, including logistics, promotional materials, and performance measurement. • Serve as project leader for the annual North American Sales Meeting, coordinating event logistics, communications, travel, vendors, agendas, and supporting materials. • Manage media relations, press releases, customer announcements, advertising, and relationships with industry associations, publications, and external partners. • Oversee external agencies, vendors, and service providers to ensure projects are delivered on time, within budget, and aligned with business objectives. Budget Management & Executive Reporting • Develop, manage, and track the annual North American marketing budget. • Ensure marketing investments are aligned with strategic priorities and deliver measurable return on investment. • Maintain accurate forecasting and spending reports.