About the Role:The Marketing Category Director & Digital Strategy for Dairy and Proteins will lead the strategic development and execution of marketing initiatives within these key product categories. This role is responsible for driving growth by leveraging deep market insights, consumer trends, and competitive analysis to create compelling brand strategies that resonate with target audiences. The director will integrate digital marketing strategies to enhance brand visibility, engagement, and conversion across multiple digital platforms. Collaborating closely with cross-functional teams including sales, product development, and analytics, this position ensures alignment of marketing efforts with overall business objectives. Ultimately, the role aims to strengthen market position, increase category profitability, and foster innovation in marketing approaches within the dairy and protein sectors.
Minimum Qualifications:- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of experience in marketing leadership roles, preferably within the food, dairy, or protein industries.
- Proven track record of developing and executing successful marketing and digital strategies.
- Strong understanding of digital marketing tools, platforms, and analytics.
- Excellent leadership, communication, and project management skills.
Preferred Qualifications:- Master's degree in Marketing, Business, or related discipline.
- Experience working in a fast-paced consumer packaged goods (CPG) environment.
- Familiarity with dairy and protein product categories and their market dynamics.
- Advanced proficiency with marketing automation platforms and CRM systems.
- Demonstrated ability to lead cross-functional teams and manage large-scale marketing budgets.
Responsibilities:- Develop and implement comprehensive marketing strategies for dairy and protein categories that align with company goals and market opportunities.
- Lead digital marketing initiatives including social media, content marketing, SEO/SEM, and data-driven campaigns to maximize brand engagement and sales.
- Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities and inform strategic decisions.
- Collaborate with product development, sales, and supply chain teams to ensure cohesive execution of marketing plans and product launches.
- Manage and mentor a team of marketing professionals, fostering a culture of innovation, accountability, and continuous improvement.
- Oversee budget planning and allocation to optimize marketing spend and ROI across all campaigns and initiatives.
- Utilize analytics and performance metrics to measure campaign effectiveness and adjust strategies accordingly.
Skills:The required skills enable the Marketing Category Director to design and implement data-driven marketing strategies that effectively target and engage consumers in the dairy and protein sectors. Leadership and communication skills are essential for managing teams and collaborating with internal stakeholders to ensure alignment and successful execution of marketing plans. Digital marketing expertise allows the director to leverage online channels and analytics tools to optimize campaign performance and drive measurable results. Project management skills ensure that initiatives are delivered on time and within budget, maintaining high standards of quality. Preferred skills such as advanced marketing automation and CRM knowledge further enhance the ability to personalize marketing efforts and improve customer relationship management, contributing to sustained category growth.
