Marketing Brand Manager - Resort

Do you feel most at home somewhere between a mountain trail and a lake sunset? Does a weekend packed with outdoor adventure, local shops, and a worn-in tee sound like your kind of life? Can you spot what makes a resort town feel like a community and translate that into a brand? If those questions excite you, this role may be for you. We're looking for a strategic and driven Brand Manager to lead the marketing strategy, positioning, and expression of several of our resort brands. This role is one of two brand roles on the resort division at Lakeshirts and this particular brand manager is responsible for elevating our brand presence across destination and outdoor lifestyle markets Lakegirl and for our legacy resort brand Blue84 Resort, which includes Zephyr Resort, Aksels, and Altered Latitudes. You'll collaborate closely with Sales, Product, Creative Directors, and retail partners to ensure our brands show up clearly, creatively, and competitively -through email campaigns, catalogs, photo assets, partner communications, and tailored go-to-market strategies. This role blends brand strategy with hands-on execution, offering the opportunity to shape how resort communities experience and connect with our brands. PAY + SCHEDULE Pay: $80,000-$100,000 annually Schedule: Monday-Friday, 8am-5pm BENEFITS LIFE'S BETTER WITH GREAT BENEFITS. PTO accrual, holiday pay eligibility, and merchandise discounts begin immediately. Health, dental, vision, and life coverage, along with 401(k) participation, begin the first of the month after 60 days. Company 401(k) match eligibility begins after 12 months, and profit sharing is based on company performance. Exempt roles receive 10 days of PTO during years 0-1, 15 days during years 1-5, and 20 days after 5 years, plus 7 paid holidays annually. Additional benefits include voluntary benefit options, confidential no-cost Employee Assistance Programs, employee discounts across Lakeshirts brands, employee events and recognition programs, referral incentives, and Dogs at Work. Full details are available through the Lakeshirts Benefits Portal or your HR team. A TYPICAL DAY | Strategize + Execute + Collaborate + Optimize 3474 Own and evolve the brand strategy, voice, and positioning for assigned resort brands 3474 Market Presence & Content Strategy: Develop seasonal and campaign-level marketing plans, defining storytelling, , content direction, and messaging that differentiate and elevate each resort brand respectively 3474 Catalog Ownership: In collaboration with the Marketing Creative Lead, you will collaborate and lead resort catalogs and fliers including timeline management, content direction, messaging, and cross-functional approvals 3474 Sales Collaboration: Partner with Sales to understand growth opportunities, prioritize requests, and ensure marketing tools align with business goals 3474 Request Management: Review and prioritize incoming marketing requests through established workflows (e.g., Monday.com), ensuring clarity and alignment 3474 AI: Embrace emerging AI tools with curiosity, exploring how they can strengthen content creation, campaign planning, email performance, and brand storytelling (no prior AI experience required) 3474 Retail Experience: Collaborate on and help define in-store branded environments and retail marketing support 3474 Trade Show Partnership: Collaborate with the broader marketing team on major resort-related trade show presence and materials; serve as a strategic partner (this role does not directly oversee trade shows) 3474 Email Marketing and Website: Build and manage customer email communications and an effective campaign cadence, primarily B2B via Mailchimp, with support for D2C brands (often in Klaviyo), including light website updates and ongoing site management as needed 3474 Brand Communications & Social Media: Develop external communications, partner messaging, presentations, company announcements, and social media content that supports broader go-to-market strategies 3474 Licensing Approvals: Manage submission and approval processes with third-party licensors when appropriate (currently we have Warner Brothers licensing on the Resort side), ensuring compliance with brand guidelines prior to launch 3474 Cross-Functional Collaboration: Work in close partnership with Creative Directors to ensure visual execution aligns with brand strategy, while respecting product design ownership 3474 Onsite Activation & Events: Where applicable, aligning events or onsite activations to service overall go-to-market plans; partner on developing and evolving onsite activations and experiential marketing opportunities; help define execution standards and success metrics 3474 This role does not: design products, manage SKU setup or inventory processes, directly manage tradeshows, or function solely as a production-level project manager SKILLS | Strategic Executor + Collaborative Brand Builder 3474 Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience) 3474 6-8+ years of experience in brand management, marketing strategy, sales enablement, or related field 3474 Passion for or familiarity with resort, outdoor lifestyle, or destination retail environments strongly preferred 3474 Strong eye for photography, visual storytelling, and content that resonates with lifestyle audiences 3474 Experience with email marketing platforms and campaign management is highly desirable 3474 Ability to think strategically while executing tactically 3474 Highly organized and comfortable managing multiple timelines simultaneously 3474 Proficient in Microsoft Office and comfortable learning project management systems (e.g., Monday.com) 3474 Clear and confident communicator, both written and verbal, with the ability to influence and collaborate effectively without direct authority 3474 Self-motivated, proactive, adaptable multitasker who thrives in a fast-paced environment 3474 Strong cultural contributor who embraces and enhances our unique company culture 3474 Willingness to travel onsite and occasionally for events, activations, or industry engagements 3474 Must love dogs (we kinda like them and we hope you do, too) COGNITIVE OR MENTAL REQUIREMENTS OF THE JOB Employee must be able to see and hear, read and write. Requires adaptability, analyzing, assessing, calculating, decision making, dependability, judgment, reading, speaking, following direction, handling multiple priorities, reasoning. PHYSICAL DEMANDS CONTINUOUSLY: Sit FREQUENTLY: OCCASIONALLY: Lift, Stand, Walk, Carry, Push, Pull, Climb, Balance, Bend, Twist, Crawl, Reach, Lift under 10 lbs., Lift 10-50 lbs., Lift over 50 lbs., Carry under 10 lbs., Carry 10-50 lbs., Carry over 50 lbs., Reaching above, at, and below shoulder height NEVER: NOTE / DISCLAIMER NOTE: This job description is not intended to be all-inclusive and should in no way be considered a contract or guarantee of employment. Employee may perform other related duties as needed based on the ongoing needs of the business. Minnesota is an Employment-At-Will state and implies no specific length of employment