DescriptionWhat you will do:
Performance Marketing and Demand Generation
- Develop and implement campaigns tailored to target audiences' motivations and needs.
- Create marketing programs that increase inbounds (calls, financing applications and other web forms, chats) and lead quality to meet KPI targets.
- Collaborate with marketing, finance, and sales teams to develop resources and tools that create engagement, drive inbounds, and nurture prospects through the buying journey
- Own B2C channel KPIs including site users, inbounds (calls, financing applications and other web forms, chats), CPL, CAC, and eCommerce revenue contribution.
- Utilize data and analytics, marketing tools/technologies, and customer feedback to improve campaign performance.
Marketing Attribution and Reporting
- Partner with marketing, sales and IT team members to build and optimize a full-funnel marketing attribution capability to measure the impact of marketing investments on inbounds, pipeline, and revenue.
- Establish attribution reporting, performance dashboards, and actionable insights that improve ROI and budget allocation.
- Utilize attribution data, analytics, and performance insights to continuously optimize B2C campaigns, improve conversion rates, and maximize marketing effectiveness and revenue impact.
Event / Tradeshow Marketing
- Lead B2C channel tradeshow and event marketing execution and performance and sales support.
- Measure and optimize event ROI through lead generation, pipeline contribution, and revenue.
- Collaborate with sales teams to support post trade show / event follow-up.
Knowledge and Skills:
Knowledge of digital marketing and performance marketing, including SEO, GEO, AIO/AEO, PPC, email and SMS marketing, CRO, web analytics, and social media marketing.
- Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Google Ads, and related performance marketing platforms.
- Experience with marketing automation platforms, CRM systems, attribution tools, and CMS.
- Experience working with third-party marketing agencies and vendors.
- Analytical and problem-solving skills with the ability to interpret complex data sets, evaluate campaign performance, and make data-driven decisions.
- Ability to conduct full-funnel marketing analysis and customer journey optimization.
Requirements:
- Bachelor's degree in marketing, Business, or a related field
- 7+ years of experience in digital marketing, performance marketing, eCommerce and lead generation
- Experience managing eCommerce websites and platforms, including Shopify or WooCommerce
- Experience managing paid media, SEO, GEO, AIO, website optimization, and marketing automation
- Ability to work independently, manage multiple projects or brands, and meet deadlines
- Capable of sitting for extended periods and successfully completing post-offer physical and drug testing.
RequirementsKnowledge and Skills:
- Knowledge of digital marketing and performance marketing, including SEO, GEO, AIO/AEO, PPC, email and SMS marketing, CRO, web analytics, and social media marketing.
- Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Google Ads, and related performance marketing platforms.
- Experience with marketing automation platforms, CRM systems, attribution tools, and CMS.
- Experience working with third-party marketing agencies and vendors.
- Analytical and problem-solving skills with the ability to interpret complex data sets, evaluate campaign performance, and make data-driven decisions.
- Ability to conduct full-funnel marketing analysis and customer journey optimization.
Requirements:
- Bachelor's degree in marketing, Business, or a related field
- 7+ years of experience in digital marketing, performance marketing, eCommerce and lead generation
- Experience managing eCommerce websites and platforms, including Shopify or WooCommerce
- Experience managing paid media, SEO, GEO, AIO, website optimization, and marketing automation
- Ability to work independently, manage multiple projects or brands, and meet deadlines
- Capable of sitting for extended periods and successfully completing post-offer physical and drug testing.
