Marketing - Assistant Professor

Position Details

Position Information

Position Title
Marketing - Assistant Professor

Position Classification
Faculty

Employment Type
Full-Time

Benefits
Full Time Benefitted

Department
School of Business

Summary

The Assistant Professor of Marketing is a full-time, campus-based faculty member who teaches undergraduate and graduate marketing courses and contributes to instruction in related business disciplines according to documented qualifications and School needs. The position advances student success through effective teaching, experiential learning, scholarship, and service. The faculty member strengthens career-focused marketing education, integrates responsible use of business technology, and collaborates on the evaluation and development of potential offerings in applied AI, Management Information Systems (MIS), Economics and related business fields. The position supports the School of Business priorities for enrollment and retention, curriculum modernization, employer engagement, assessment, and sustainable program growth. The position supports the strategic direction of the School of Business with his/her expertise in marketing and information analytics.

Duties

1. Teach undergraduate and graduate marketing courses, including principles of marketing, consumer behavior, market research, digital and social media marketing, integrated marketing communications, and marketing strategy. Teach other marketing courses as assigned. Carry the assigned teaching load, normally 12 credit hours per semester, subject to WNMU workload policies and approved adjustments.

2. Be willing to teach courses in at least one additional business area for which documented academic or professional preparation supports assignment. Priority areas include business applications of AI, MIS, marketing or business analytics, and digital business; other areas may include introduction to business, business communications, entrepreneurship, economics, or management.

3. Develop and maintain rigorous, accessible courses, syllabi, learning materials, and assessments for face-to-face, online, and hybrid instruction. Maintain an active instructional presence, provide timely feedback and communication, hold office hours, and submit grades and required records on schedule.

4. Integrate current marketing practices, data analysis, business information systems, and responsible AI applications into appropriate courses. Teach students to evaluate technology outputs and make sound decisions while addressing accuracy, privacy, bias, intellectual property, and academic integrity.

5. Collaborate with faculty and School leadership for the ongoing review of the marketing curriculum and evaluate potential degrees, concentrations, certificates, or courses. Especially those that integrate technology through applied AI, MIS, and related fields. Contribute disciplinary expertise, employer input, learning outcomes, course proposals, and resource assessments through established approval processes.

6. Design and supervise experiential learning through employer projects, marketing campaigns, simulations, case analysis, applied research, internships, or competitions. Connect coursework to professional skills, career opportunities, and regional business needs.

7. When appropriate, support student organizations and activities and coordinate with advising and other student support personnel to improve retention and completion.

8. When appropriate, participate in recruitment and outreach activities, including engagement with prospective students, high schools, community colleges, transfer students, and working adults. Collaborate with School personnel to communicate program opportunities and student achievements.

9. Assess course and program learning outcomes, maintain assessment documentation, and use findings to improve instruction and curricula. Contribute to ACBSP accreditation activities, program review, strategic planning, and evidence of continuous improvement.

10. Maintain a program of scholarship appropriate to a teaching-focused university through research, publications, presentations, applied projects, or the scholarship of teaching and learning. Maintain disciplinary currency through professional development and involve students in scholarly work when appropriate.

11. Serve on School and University committees and engage with the university community. WNMU is a central pillar of our local community and faculty regularly engage with employers, alumni, and community partners on educational and professional initiatives. Demonstrate collegiality, ethical conduct, and consistent communication, and complete required administrative responsibilities and training.

12. Performs other duties as assigned.

Education/Background

Minimum Required Qualifications

• Earned terminal degree in Marketing, or a closely related field by the appointment start date.
• Documented preparation to teach in at least one additional business area through relevant graduate coursework, teaching, research, professional practice, or a combination of these. Teaching assignments must satisfy applicable WNMU faculty qualification requirements.
• Evidence of effective teaching or potential for effective teaching at the university level, including the ability to teach online and engage students from varied backgrounds and levels of preparation.
• Evidence of scholarship or a viable scholarly agenda, effective written and oral communication, collaborative work, professional experience, and commitment to student mentoring and career preparation.

Preferred Qualifications

• PhD in Marketing or Business Administration with a concentration in Marketing.
• Demonstrated ability to teach or develop coursework in business applications of AI, MIS, marketing analytics, business analytics, or digital business. Stronger preparation across these priority areas will receive particular consideration.
• Experience with tools used in marketing and business decision-making, such as customer relationship management systems, digital campaign analytics, spreadsheets, data visualization, or AI-enabled business workflows.
• Successful undergraduate and graduate teaching; effective online course design and delivery using Canvas or a comparable learning management system.
• Relevant marketing or business industry experience; employer partnerships, internships, or community projects; and experience with curriculum development, learning assessment, or accreditation.
• Experience supporting first-generation, rural, Hispanic, transfer, or adult learners. Spanish language proficiency is preferred.

Job Knowledge

Strong knowledge of marketing theory and practice, including consumer behavior, marketing research, digital marketing, and strategy; ability to apply quantitative and qualitative evidence to business decisions. Working knowledge of responsible AI use and business technology, with the ability to integrate appropriate applications into marketing instruction and develop expertise in related teaching areas. Knowledge of effective university teaching, online learning, accessible course design, assessment, and academic integrity. Ability to support WNMU's mission and values, learn and follow University policies and procedures, manage competing responsibilities, and work effectively with students, colleagues, employers, and community partners.

Working Conditions/ Physical Demands (With or Without Accommodations)

Normal office environment, may travel some within the community when needed. May be required to transport normal office equipment and materials. Ability to comprehend and work with a variety of information from various sources. Able to clearly communicate with a diverse population of individuals. Ability to compose correspondence and reports and remain in a sedentary position for prolonged periods of time. May be required to work additional hours or days depending on circumstances. Campus-based responsibilities include classroom instruction, student meetings, and School and University activities in Silver City, New Mexico. Online teaching may be included in the assignment. Must be willing and able to develop and implement a marketing plan for the School of Business, supporting the goals from the strategic plan.

Other Requirements

• Requires a valid driver's license.
• Required to complete Defensive Driving Course within 6 months if assigned duties include University-related driving.

Apply By

Location
Silver City-On Campus

Salary Range
$118,397

Length of Contract
9 Months

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