CompensationThe compensation target for this role is: $77,400 - $91,000
Why this role mattersAs part of the Purple Marketing team, this role partners closely with the Marketing, Media, and Email & Text teams to understand what's working, where to invest, and how to grow. It shapes how the company measures marketing performance and helps every media dollar work harder. The team is collaborative, curious, and focused on accuracy, and this role builds a culture where clear, trusted insights drive action.
How you'll shape the future of comfort:- Own the measurement approach for Marketing, including KPIs, attribution, and reporting standards.
- Partner with Marketing, Media, and Email & Text leaders to evaluate campaign performance and recommend changes to budget, channel mix, and targeting that improve ROI.
- Oversee internal and in-platform dashboards and reports so they deliver actionable insights and scale with the business.
- Lead the analytics behind the content personalization program, including test design, user segmentation, customer journey analysis, and results readouts.
- Set standards for the accuracy, definitions, and documentation of marketing data, partnering with Data and Analytics Engineering on data quality and tracking.
- Turn complex analysis into clear recommendations and present findings to marketing and senior leadership.
- Build strong relationships with eCommerce, Retail, Finance, Web Development, SEO, and Data and Analytics Engineering to align on priorities.
What we're looking for:- Bachelor's degree in Business, Marketing, Data Analytics, Statistics, or a related field.
- 5+ years of experience in marketing or digital analytics.
- 2+ years of experience managing or mentoring analysts.
- Advanced proficiency in SQL and Microsoft Excel.
- Strong experience with data visualization and reporting tools.
- Deep knowledge of digital marketing measurement, including GA4, paid media platforms, and attribution.
- Experience designing and analyzing A/B and multivariate tests.
- Excellent communication skills, with the ability to present clear recommendations to senior leadership.
Even Better if...- Master's degree in a business or quantitative field.
- Experience with Snowflake.
- Experience with Looker.
- Experience in ecommerce, direct-to-consumer, or retail marketing.
- Experience building or scaling a content personalization program.
Physical Requirements: Physical activities may occasionally include:
- Remaining in stationary position, often standing, or sitting for prolonged periods of time.
- Adjusting or moving objects up to 15 pounds in all directions.
Physical activities may constantly include:
- Communicating with others to exchange information.
- Repetitive motions that may include the wrists, hands and/or fingers.
- Assessing the accuracy, neatness and thoroughness of work assigned.
Environmental Conditions may occasionally include:
- Noisy open office environment
How Purple brings you comfort- Comprehensive Health & Wellness Benefits
- Childbirth & Parental Leave
