Marketing Analytics and Digital Growth Manager

Marketing Analytics and Digital Growth Manager

Department: Marketing (MRKT)

Employment Type: Full Time

Location: San Antonio

Description

The Marketing Analytics & Digital Growth Manager is responsible for leading the measurement, analysis, attribution, and optimization of marketing and digital growth initiatives across the organization. This role connects marketing platforms, CRM, ERP, website, advertising, and customer data sources to create a comprehensive view of campaign performance, customer behavior, revenue impact, return on ad spend, and customer lifetime value.

This position serves as a strategic bridge between Marketing, Sales, IT, Data/Analytics, and business stakeholders to ensure marketing performance is accurately measured, business outcomes are clearly attributed, and insights are translated into actionable growth strategies. This role is responsible not only for reporting on marketing results, but also takes a consultative role for identifying opportunities to improve digital engagement, lead quality, conversion, customer retention, and revenue contribution.

The incumbent in this position is expected to model the following practices daily: 1) Demonstrate alignment with the company's mission and core business values; 2) Collaborate with key internal/external resources; 3) Participate in ongoing self-development.

Essential Functions

• Hires, develops, evaluates, and influences effective and consistent productivity and teamwork to ensure the delivery of Legendary Customer Service (LCS)
• Models, promotes, reinforces, and rewards the consistent use of HOLT's Values Based Leadership (VBL) tools, models, and processes to ensure alignment with our Vision, Values, and Mission

Marketing Analytics, Reporting & Insights

• Further develops and maintains a comprehensive framework for measuring and reporting on marketing and digital performance across websites, email, paid advertising, social media, CRM, customer portals, and other digital channels
• Creates and presents regular performance reports for Marketing leadership, including KPIs, campaign performance, return on ad spend, customer acquisition, customer retention, lead quality, conversion, and revenue influence
• Analyzes marketing and customer data to identify trends, performance gaps, customer behavior patterns, and opportunities to improve marketing effectiveness and business outcomes
• Conducts ad hoc analysis to support strategic decision-making, campaign planning, audience development, customer growth initiatives, and executive reporting needs
• Translates complex data into clear, actionable insights that can be understood and used by marketing, sales, operations, and executive stakeholders

Attribution, ROAS & Customer Lifetime Value

• Establishes methodologies for tracking return on ad spend, marketing-influenced revenue, cost per lead, cost per acquisition, customer lifetime value, and other business-impact metrics
• Partners with internal teams to connect CRM, ERP, website analytics, advertising platforms, Marketing Cloud, and other data sources to improve visibility into the customer journey
• Analyzes the influence of marketing channels on customer acquisition, engagement, retention, and revenue growth
• Recommends improvements to attribution tracking, campaign tagging, source tracking, customer identifiers, and data collection processes

Digital Growth & Optimization

• Partners with marketing team members to improve digital campaign performance across paid search, display, social, email, website, landing pages, customer portals, and other digital channels
• Uses data to identify opportunities to improve traffic quality, lead quality, conversion rates, customer engagement, and customer retention
• Supports digital testing and optimization efforts, including A/B testing, landing page analysis, audience segmentation, campaign performance reviews, and funnel analysis
• Monitors digital marketing trends, tools, and best practices and recommend practical ways to improve marketing performance and digital customer experience
• Helps define digital growth priorities based on measurable business impact, customer behavior, and channel performance

Data Integration, Governance & Platform Connectivity

• Works cross-functionally with IT, Data/Analytics, Sales, Operations, and vendor partners to connect and validate data across CRM, ERP, marketing automation, web analytics, advertising platforms, and reporting environments
• Ensures marketing data is accurate, consistent, reliable, and usable for reporting, attribution, segmentation, and business decision-making
• Identifies gaps in data capture, tracking, tagging, source attribution, and reporting processes, and recommend improvements
• Supports the development of dashboards and reporting tools that provide visibility into marketing performance and customer growth
• Helps establish standards for campaign tracking, UTM governance, source attribution, audience segmentation, and marketing performance measurement
• Works safely always and adheres to all applicable safety policies; complies with all company policies, procedures, and standards
• Performs other duties as assigned

Knowledge, Skills, and Abilities

• Strong understanding of marketing attribution, return on ad spend, customer acquisition, customer retention, funnel analysis, and customer lifetime value
• Experience and working knowledge with web tools and platforms such as Google Analytics, Adobe Analytics, Google Ads, Meta Ads, LinkedIn Ads, Marketing Cloud or similar platforms
• Experience and working knowledge with data visualization and business intelligence tools such as Power BI, Tableau, CRM Analytics, Marketing Cloud Intelligence or similar tools
• Strong analytical skills with the ability to interpret complex data and translate it into business recommendations
• Excellent communication skills, including the ability to explain data, attribution, and performance insights to non-technical stakeholders
• Ability to work collaboratively across Marketing, Sales, IT, Data/Analytics, vendors, and business teams

Requirements

Education and Experience:

• Bachelor's degree in marketing, analytics, statistics, economics, business, information systems, or a related field required
• 5+ years of experience in marketing analytics, digital analytics, business intelligence, digital marketing performance, or a related field required
• Experience connecting and analyzing data from CRM, ERP, web analytics, advertising platforms, marketing automation, and other customer or business systems required
• Working knowledge of SQL, data modeling, data pipelines, or large dataset analysis is strongly preferred
• Experience with campaign tagging, UTM governance, source tracking, customer identifiers, and data quality processes is preferred
• Demonstrated leadership experience preferred

Supervisory Responsibilities:

• Responsibilities include, but are not limited to interviewing, hiring, and training employees; planning, assigning, and directing work; coaching and development; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Travel:

• Up to 10% travel expected

Physical Requirements:

• This position involves extended periods in a stationary position
• Occasional movement inside the office to access office machinery, file cabinets, etc.
• This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines
• This position frequently communicates with employees, vendors, and stakeholders; Must be able to exchange accurate information in these situations
• Occasionally moves or transports items weighing up to 10 lbs.

Work Environment:

• This job is generally performed in a professional office, in environmentally controlled conditions
• Frequently works at a fast pace with unscheduled interruptions

Disclaimer:

Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.