Marketing Analyst - Market Research & Customer Insights

Overview

Ajinomoto Health & Nutrition North America seeks a Marketing Analyst – Market Research & Customer Insights to support B2B marketing, market research, customer insights, consumer insights, competitive intelligence, and strategic marketing initiatives across our Solutions & Ingredients business.

This role analyzes customer, market, consumer, industry, and competitive trends and translates research and data into actionable insights that support marketing strategy, sales enablement, go-to-market strategy, business development, customer engagement, and innovation. The Marketing Analyst partners cross-functionally with Marketing, Sales, R&D, Product Management, and technical teams to develop research, reporting, dashboards, customer-facing programs, and recommendations that guide commercial decisions.

You may be a strong fit for this opportunity if you have held roles such as Marketing Analyst, Market Research Analyst, Consumer Insights Analyst, Customer Insights Analyst, Market Intelligence Analyst, Marketing Research Analyst, Strategic Marketing Analyst, or B2B Marketing Analyst.

 

Qualifications

Education, Certifications and Experience• Bachelor’s degree in Marketing, Business, Market Research, Consumer Insights, Analytics, or a related field. • 3–5 years of experience in marketing analytics, B2B marketing, market research, customer insights, consumer insights, market intelligence, competitive analysis, strategic marketing, or a related commercial role. • Experience conducting primary and secondary research, analyzing qualitative and quantitative data, identifying market or consumer trends, and developing actionable business recommendations. • Experience developing reports, dashboards, presentations, or other data visualization tools and communicating insights to cross-functional stakeholders. • Experience supporting customer-facing programs, trade shows, conferences, webinars, or other B2B marketing and engagement activities. • Experience in food & beverage, food ingredients, nutrition, consumer packaged goods (CPG), or another B2B commercial environment is preferred. • Familiarity with market research, consumer insights, industry intelligence, analytics, or data visualization platforms is preferred.

 

KNOWLEDGE, SKILLS AND ABILITIES:• Bachelor’s degree in Marketing, Business, Market Research, Consumer Insights, Analytics, or a related field. • 3–5 years of experience in marketing analytics, B2B marketing, market research, customer insights, consumer insights, market intelligence, competitive analysis, strategic marketing, or a related commercial role. • Experience conducting primary and secondary research, analyzing qualitative and quantitative data, identifying market or consumer trends, and developing actionable business recommendations. • Experience developing reports, dashboards, presentations, or other data visualization tools and communicating insights to cross-functional stakeholders. • Experience supporting customer-facing programs, trade shows, conferences, webinars, or other B2B marketing and engagement activities. • Experience in food & beverage, food ingredients, nutrition, consumer packaged goods (CPG), or another B2B commercial environment is preferred. • Familiarity with market research, consumer insights, industry intelligence, analytics, or data visualization platforms is preferred.

 

Working Conditions / Physical Requirements

WORKING CONDITIONS:• Hybrid role based in Itasca, Illinois. • Ability to perform work in an office environment, including computer-based work and participation in virtual and in-person meetings. • Occasional domestic travel required; estimated 10–15%. • Compliance with company safety policies and applicable workplace standards.

 

 

Responsibilities

Primary Responsibilities• Market Research, Customer Insights & Competitive Intelligence• Conduct primary and secondary research across customers, markets, consumers, competitors, food and beverage trends, and the broader food ingredients and nutrition landscape.• Analyze qualitative and quantitative data to identify market trends, customer needs, competitive activity, growth opportunities, risks, and emerging business needs.• Translate market research, customer insights, consumer insights, and competitive intelligence into actionable recommendations for Marketing, Sales, Product Management, R&D, and business leaders.• Develop reports, dashboards, presentations, data visualizations, and market intelligence resources that support data-driven decision-making and commercial strategy.• Strategic Marketing, Sales Enablement & Go-to-Market Support• Support B2B marketing strategy, go-to-market planning, sales enablement, business development, and innovation initiatives using market and customer insights.• Partner with cross-functional stakeholders to convert research findings into customer-focused messaging, marketing content, presentations, sales tools, and strategic recommendations.• Monitor industry trends, consumer behavior, food innovation, and competitive developments to help identify opportunities for existing and future ingredient solutions.• Customer Engagement & Industry Activation• Plan and execute customer-facing programs, including trade shows, conferences, webinars, customer meetings, advisory sessions, and other strategic events.• Develop customer engagement materials and use Voice of Customer feedback, event learnings, and market insights to strengthen customer experience, business development, and future program performance.• Collaborate with Sales, technical teams, and external partners to support high-quality customer and industry engagement.• Project Management & Cross-Functional Execution• Lead marketing research, insights, and customer engagement initiatives from planning through execution, including project scope, timelines, deliverables, vendor coordination, and budget oversight.• Manage multiple projects and priorities in a fast-paced environment while maintaining strong communication with internal stakeholders, agencies, research partners, and vendors.• Build effective cross-functional relationships and ensure insights and deliverables are communicated clearly to appropriate stakeholders.• Other duties as assigned.

 

 

Salary Range$80,000.00 - 85,000.00 + Bonus