Job DescriptionWhat you'll own- New customer volume, qualified UV and CAC across EN, JP and KR sites
- The content engine: what we post, why, and what hypothesis each piece is testing
- Creator and affiliate partnerships - sourcing, negotiating, and scaling what works
- A weekly product discovery pipeline that connects trends to inventory we can actually sell
- The attribution layer: UTM discipline, social-to-site tracking, and a defensible answer to "where did this customer come from"
What you'll do first- Build the measurement foundation - UTM governance and social-to-site attribution, working with our data team. Today we can't trace external content to on-site conversion, and nothing else you do is provable until we can.
- Turn on Instagram Shopping and product tagging so content has a path to purchase
- Establish a content calendar with a clear split between evergreen category plays and trend capture
- Set a baseline and a target for new customer conversion, then move it
What we're looking for- 4+ years in social, content or creator-led growth, including experience leading or mentoring others
- You are genuinely native to the platforms. You know what's working on TikTok this month, not last year. You can tell the difference between a trend worth chasing and one that's already over.
- Proven track record building organic social or creator programs that drove measurable revenue - not follower counts
- Hands-on affiliate marketing experience: creator commissions, publisher partnerships, TikTok Shop or equivalent
- Comfort building measurement where none exists - UTM taxonomy, channel attribution, basic cohort analysis
- Strong taste in product and culture. Much of this job is choosing what to put in front of people.
- Partnership instincts: this only works if it's tightly coupled to merchandising, site operations and CRM
Nice to have- Experience at a consumer brand or e-commerce company that grew primarily through social and creators rather than paid media
- Food, beauty, or Asian consumer category experience
- Japanese or Korean market exposure
- Reddit or community-led growth experience
- You don't need deep paid media expertise - that sits with our central performance team. You do need to know enough to brief them well.
Why this role is interestingMost social roles report into a brand team and get measured on reach. This one reports into a market P&L and gets measured on customers. You'll have real budget, a team, and a category - Asian food and beauty - that is genuinely having a cultural moment in the US. The demand is there. What's missing is the system that turns attention into customers. That's what you'd build.
Benefits & Compensation
401(k) matching
Health insurance
Vision insurance
Paid time off (PTO): vacation, sick leave, and holidays
On-site gym and game rooms
Employee discount
Coffee and snacks
Salary Range: $80-108K depending on experience
