Bachelor's degree in marketing, communications, business, or related field
6 to 10+ years in marketing roles with progressive responsibilities
At least 2 years in a marketing or advertising agency managing accounts
Experience in developing and executing marketing strategies that drive sales and ROI
Strong communication skills, both written and verbal
Proven ability to build consensus among diverse stakeholders
Adaptable problem-solver with a focus on business alignment
Responsibilities
Develop a deep understanding of the compounding industry and PCCA's core business
Assist in annual strategic marketing planning for various business units
Create and implement multi-platform marketing campaigns in collaboration with teams
Manage accounts using best practices, ensuring strong stakeholder relationships
Hold stakeholders accountable to priorities and timelines while fostering collaboration
Monitor content for accuracy and alignment with brand guidelines
Leverage marketing channels for effective reach and engagement
Champion the use of digital marketing tools for lead generation and customer experience
Benefits
Collaborative work environment within an in-house agency
Opportunity to lead and mentor marketing account coordinators
Access to advanced project management software
Focus on professional development and staying updated with marketing trends
Engagement with cross-functional teams for diverse project exposure
Full Job Description
What We're Looking For
The Marketing Account Manager is charged with successfully planning and executing marketing strategies to increase sales and utilization of PCCA products, services and business units. Working within our in-house agency team, this role leads cross-functional account teams and balances strategic planning with hands-on execution.
What You Will Do
Develop and maintain a detailed understanding of the compounding industry, PCCA's core business, departments and individual accounts/business units.
Assist the Director of Accounts in annual strategic marketing planning for PCCA's core business, assigned departments and business units.
Develop and implement multi-platform marketing and communications campaigns/programs for assigned accounts/business units in collaboration with stakeholder teams, Creative Director and Director of Accounts.
Manage accounts using agency best practices and processes, building strong relationships and ongoing communications with account stakeholders (including Director of Accounts, VP of Communications and Chief Marketing Officer) to ensure alignment of account goals, strategies and tactics, including:
Collecting input/content
Writing creative briefs, proposals and plans
Running meetings - setting agendas, leading discussions, following up
Setting deadlines and task assignments to ensure on-time execution/delivery
Confidently and professionally hold stakeholders at all levels to agreed-upon priorities, timelines and processes while maintaining a collaborative culture.
Monitor content and design for accuracy, consistency with corporate strategies, messaging platforms and brand guidelines
Presenting creative/campaign elements for review/approval
Developing and managing account budgets, including outside production costs
Reporting campaign/plan results, including data-driven insights and recommendations for strategy improvement
Leverage and optimize marketing channels for maximum effective reach.
Champion and facilitate the increased use of digital marketing tools and support infrastructure for expanded lead generation and qualification, improved customer experience, increased targeting capabilities and impactful personalization.
Maintain proficiency with the PCCA project management software and collaborate with Marketing Operations to ensure deadlines and goals are met.
May lead and directly manage marketing account coordinators and/or marketing account specialists.
Who You Are
Bachelor's degree in marketing, communications, business or a related field
6 to 10+ years in marketing roles with progressively expanded responsibilities, including at least two years in a marketing or advertising agency (or in-house agency) managing accounts and client relationships, including:
Development and execution of marketing strategies and campaigns that grew sales, increased customers, gained audiences and generated a significant return on investment
Contribution to digital marketing platforms including website, email and social media
Development of key metrics to track and report the impact of overall and specific marketing efforts
Excellent communications skills, including written, verbal and public speaking
Skilled at building consensus and guiding stakeholders at all levels toward agreed-upon priorities and timelines
Solves problems independently, adaptable to changing needs and make decisions that align with business goals
Ability to manage and prioritize multiple campaigns and projects for core business and individual accounts/business units
Motivated to stay continually informed of the latest marketing and digital trends
