Bachelor's degree in Business Administration, Finance, Marketing, or related field, or equivalent experience
5+ years in market management, sales leadership, or business development in financial services
Proven success in managing market growth initiatives and achieving sales targets
Strong understanding of U.S. banking regulations and compliance
Excellent communication, leadership, and interpersonal skills
Experience with nonbank credit intermediation products is a plus
Responsibilities
Develop and implement market strategies to expand the company's presence
Lead sales and marketing teams to meet business objectives
Analyze market data and customer feedback to identify opportunities
Build and maintain relationships with key clients and stakeholders
Ensure compliance with banking regulations and internal policies
Collaborate with product development to tailor financial offerings
Prepare reports and presentations for senior management
Benefits
Opportunity to lead growth initiatives in a dynamic sector
Collaborative work environment with cross-functional teams
Engagement with key clients and stakeholders for long-term growth
Focus on compliance and risk management in a regulated industry
Potential for professional development in financial services
Full Job Description
Position Summary
We are seeking a results-driven Market Manager to lead growth initiatives and strengthen our market presence within the financial services sector. This role is responsible for developing and executing strategic plans that expand market share, enhance customer engagement, and drive revenue performance.
The Market Manager partners closely with cross-functional teams to identify new business opportunities, optimize product offerings, and ensure compliance with regulatory standards. By leveraging market insights and customer data, this role plays a key part in keeping the organization competitive in an evolving financial landscape.
Responsibilities and Accountabilities:
Develop and implement comprehensive market strategies to increase the company's footprint in targeted regions.
Lead and coordinate sales and marketing teams to achieve business objectives and revenue targets.
Analyze market data, customer feedback, and competitive activities to identify opportunities and risks.
Build and maintain strong relationships with key clients, partners, and stakeholders to foster long-term business growth.
Ensure all activities comply with banking regulations and internal policies, maintaining high standards of integrity and risk management.
Collaborate with product development and operations teams to tailor financial products that meet market demands.
Prepare detailed reports and presentations for senior management to inform strategic decision-making.
Education and Experience:
Bachelor's degree in Business Administration, Finance, Marketing, or a related field OR
Minimum of 5 years of experience in market management, sales leadership, or business development within the banking or financial services industry OR
Equivalent combination of education and experience
Proven track record of successfully managing market growth initiatives and achieving sales targets
Strong understanding of banking regulations and compliance requirements in the United States
Excellent communication, leadership, and interpersonal skills
Experience working with nonbank credit intermediation products and services a plus
Computer / Technical Skills:
Proficient in MS Office (Excel, Word)
Familiarity with digital banking platforms and fintech innovations a plus
Certifications, Licenses:
Certified Financial Services Counselor (CFSC) or similar a plus
Skills Required:
Analyzes market data and customer insights to inform strategic decision-making
Leverages strong leadership and communication skills to motivate teams, negotiate with clients, and collaborate across departments
Applies regulatory knowledge to ensure compliance with legal standards and mitigate risk
Adapts to evolving banking technologies to support innovative solutions and enhance customer experience
Utilizes project management skills to coordinate multiple initiatives and ensure timely, successful execution of market strategies
INDEPENDENT ACTION
Performs work independently within scope of established guidelines and practices. Consults with Manager where clarification or exception to Bank policy may be required.
NOTE: These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required for this job.
About PeoplesBank, A Codorus Valley Company
PeoplesBank, A Codorus Valley Company provides personal and business banking services in Pennsylvania. The bank offers checking and savings accounts, loans, mortgages, credit cards, and other financial services. PeoplesBank, A Codorus Valley Company also provides online banking services, mobile banking, and other digital services. The bank was founded in 1864 and is headquartered in York, Pennsylvania.
