Bachelor's degree in business, marketing, or related field preferred; equivalent experience considered.
5+ years of B2B sales or business development experience, including 2 years in prospecting program development or sales coaching.
Proven track record of creating effective prospecting cadences that drive measurable results.
Hands-on experience with sales engagement tools like CRM sequences and LinkedIn Sales Navigator.
Strong communication and relationship-building skills, with the ability to leverage data for actionable insights.
Self-motivated with the ability to thrive in a remote, field-based role; willingness to travel up to 25%.
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook, Teams).
Experience in packaging, manufacturing, or consumer products preferred.
Responsibilities
Design and implement segment-based prospecting programs with target lists and outreach strategies.
Coach and lead a team of about seven sales professionals, setting expectations and conducting pipeline reviews.
Set and report on prospecting KPIs to refine strategies and improve results.
Research and qualify new customers and markets aligned with growth strategies.
Model field prospecting techniques and train the team on effective methods.
Manage and expand a portfolio of approximately 40 smaller accounts, identifying cross-selling opportunities.
Prepare presentations and proposals, ensuring smooth transitions for new accounts to commercial and operations teams.
Benefits
Support and guidance from experienced sales professionals.
Career growth and advancement opportunities.
Comprehensive benefits package, including medical, dental, vision, and retirement savings options.
Paid time off and company holidays.
A collaborative, safety-focused work environment.
Full Job Description
Rohrer is looking for a Market Development Manager to lead our business development efforts across Home & Commercial, Home & Business, Household Goods, Personal Care, and other priority markets.
In this role, you'll design and run segment-based prospecting programs, coach a team of sales professionals, and roll up your sleeves to prospect and grow a portfolio of accounts yourself. You'll own our annual new business goal and work closely with commercial leaders, marketing, and cross-functional teams to build a consistent pipeline of new customers.
What You'll Do
Build and lead our prospecting programs
Design segment-based prospecting programs, complete with target lists, playbooks, and multi-touch outreach cadences across phone, email, LinkedIn, and in-person channels.
Coach and lead a prospecting group of about seven sales team members by setting activity and pipeline expectations, running pipeline reviews, and holding the group accountable to results. (This is a leadership role without direct reports.)
Set and report on prospecting KPIs, including activity, meetings set, opportunities created, conversion rates, and new business won, and use the data to sharpen cadences and coaching.
Prospect and sell
Research and qualify new customers, markets, and opportunities aligned with Rohrer's growth strategy.
Model field prospecting through store checks, networking, trade shows, and industry events, and teach these methods to the team.
Manage and grow a portfolio of approximately 40 smaller accounts, finding expansion and cross-selling opportunities.
Prepare presentations, proposals, and business reviews, and help transition new accounts smoothly to commercial and operations teams.
Keep prospect, customer, and pipeline information accurate and current in our CRM.
What You Bring
Bachelor's degree in business, marketing, or a related field preferred; equivalent experience considered.
5+ years of B2B sales or business development experience, including at least 2 years building prospecting programs or coaching a sales or BD team.
A proven track record of creating prospecting cadences that generated measurable pipeline and revenue.
Hands-on experience with sales engagement tools such as CRM sequences and LinkedIn Sales Navigator.
Strong communication and relationship-building skills, plus the ability to turn data into action.
The self-motivation to thrive in a remote, field-based role, with willingness to travel up to 25%.
Proficiency with Microsoft Office (Excel, PowerPoint, Word, Outlook, Teams).
Experience in packaging, manufacturing, or consumer products preferred.
What We Offer
Support and guidance from experienced sales professionals.
Career growth and advancement opportunities.
Competitive compensation.
Comprehensive benefits package, including medical, dental, vision, and retirement savings options.
