Agency:PHd
Job Function:Data and Analytics
Job Subfunction: Data Science and Analytics
Job Description:The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals.
ResponsibilitiesExternal facing responsibilities:
- Providing thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
- Consulting with clients to identify business problems / opportunities and develop practical analytic roadmaps to make measurable impact on business outcomes.
- Building bridges between disciplines within the agency, as well as external partners.
- Looking beyond the usual sources and insight opportunities to find a solution when time and budget is limited.
- Defining and executing the data strategy: Uncover data needs / opportunities and develop a practical roadmap to get maximum value from 1st, 2nd, and 3rd party data through integration and augmentation.
- Identifying growth opportunities at the brand and portfolio-level innovation and the adoption of new analytics technologies.
- Investigating the impact of new data sources and technologies on the future of marketing and the vertical your client is operating.
- Providing ad hoc support to the clients to solve broad strategic marketing problems.
- Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
Internal facing responsibilities:
- Provide methodological support, coaching, training and advice to your direct reports and to the broader team.
- Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency.
- Responsible for the revenue goals of Business Analytics
- Actively help to develop and grow Business Analytics offerings by contributing to POVs and exchanging knowledge with colleagues at OM DTA
- Stay on top of industry trends and developments by conducting research, engaging in training and attending industry events.
Required Skills - Specialized in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
- Expertise in audience-based marketing and data-driven advertising
- Expert-level solutions development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
- Strong track record of proven leadership ability and impactful client relationship experience
- Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
- Organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
- Comfortable working in ambiguous situations
- Passionate about driving change by adopting emerging technologies in the advertising space
Education and Experience - A university degree and 15+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Knowledge of agency-side media campaign planning and execution process is desirable
$150-$250K
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
