AAA Club Alliance is hiring for a Manager, Web Production and Optimizaton to join our team!
Primary Responsibilities:
Strategic Leadership & Planning:- Serve as the strategic lead for ACA’s content production roadmap, ensuring all web initiatives align with organizational objectives, brand standards, and performance goals.
- Serve as the strategic lead for ACA’s UX design and optimization roadmap, guiding site template strategy, CMS component design and governance, accessibility compliance (ADA/WCAG), and continuous user experience improvements.
- Provide end-to-end ownership of ADA/WCAG compliance, and Cookie Consent compliance, establishing standards, governing remediation efforts, and reducing organizational risk through sustained accessibility and consent adherence.
- Oversee intake governance, backlog prioritization, and sprint planning across digital content, optimization, and related requests.
- Own roadmap and resource forecasting for digital production, including capacity planning and risk mitigation strategies.
- Own the marketing technology ecosystem influencing front-end site behavior and user experience, balancing performance optimization, data integrity, and governance.
Project & Workflow Management:- Drive continuous improvement through Agile methodologies—facilitating sprint ceremonies, retrospectives, and process optimization initiatives.
- Identify opportunities to automate recurring tasks, streamline Jira workflows, and enhance reporting through Confluence dashboards.
Performance, Optimization & Technical SEO:- Primary oversight of ACA’s Performance Testing Program, establishing and tracking Core Web Vital targets (LCP, INP, CLS) in partnership with Engineering, SEO and Analytics teams.
- Govern the TagOps Hotfix Lane, managing eligibility, code-migration SLOs, and 90-day expiry policies for temporary web fixes.
- Lead initiatives to improve website speed, reliability, accessibility, and front-end technology innovation across digital properties.
Cross-Functional Collaboration & Quality Assurance Support:- Support the content QA and deployment readiness process, ensuring all editors and producers adhere to accessibility (WCAG), tagging, and performance standards.
- Ensure support for SEO implementation, analytics instrumentation, and other integrations essential to high-quality digital experience delivery.
- Ensure support for a11y, performance, and tag validation prior to release.
Leadership & Coaching:- Lead, coach, and develop a high-performing content production and UX team focused on operational excellence and continuous learning.
- Promote a culture of accountability, collaboration, and innovation within the production workflow.
- Step in during surges to support critical updates or high-risk releases requiring direct oversight.
- Other duties as required.
Minimum Qualifications:
- Bachelor’s degree (BS/BA) or equivalent in Computer Sciences, Engineering, Business Administration, or related field
- 8 years of experience with web content, site optimization and A/B testing required.
- 2 years of experience leading teams required.
- Experience with tag management and data layer governance (e.g., Google Tag Manager, Adobe Launch).
- Experience leading Agile production teams, including sprint planning, backlog management, and cross-department collaboration.
- Experience with digital asset management (DAM) workflows and version control for creative and web assets.
- Experience with digital project management tools and methodologies, including Jira, Confluence, and Agile frameworks.
Knowledge Skills and Abilities:
- Proficiency with enterprise content management systems (CMS); Sitecore experience preferred.
- Knowledge of web analytics and reporting platforms (Google Analytics, Adobe Analytics) and the ability to derive actionable insights from data.
- Familiarity with digital testing and optimization frameworks, including A/B and multivariate testing (Adobe Target, Optimizely, CMS-native testing).
- Strong understanding of Core Web Vitals, accessibility (WCAG), and SEO best practices as they relate to digital performance and compliance.
- Knowledge of HTML5, CSS, and responsive design principles; ability to guide developers and troubleshoot front-end issues when needed.
- Proficient understanding of cross-browser and device compatibility and strategies for maintaining consistency across digital environments.
- Strong leadership, communication, and problem-solving skills, with the ability to influence across marketing, analytics, and development teams.
- Understanding of user experience (UX) and interface design principles, with the ability to evaluate and optimize user journeys.
- Familiarity with mobile and emerging platforms, including app integration and hybrid web technologies.
Full time Associates are offered a comprehensive benefits package that includes:
- Medical, Dental, and Vision plan options
- Up to 2 weeks Paid parental leave
- 401k plan with company match up to 7%
- 2+ weeks of PTO within your first year
- Paid company holidays
- Company provided volunteer opportunities + 1 volunteer day per year
- Free AAA Membership
- Continual learning reimbursement up to $5,250 per year
- And MORE! Check out our for more information
Job Category:
Information Technology
