What's the role?The Senior Brand Manager - OTC Brand Launch will lead the U.S. commercialization of a new ZEISS brand extension into a new category. This role owns the end-to-end go-to-market strategy, demand generation, and financial performance for the launch across U.S. retail, pharmacy, club, mass, and e-commerce channels.
This is a highly visible, cross-functional leadership role responsible for translating the strength of the ZEISS master brand into a successful new category entry, driving both brand equity and commercial results. The ideal candidate is both strategic and hands-on, with deep experience in CPG or OTC product launches, regulated categories, omnichannel media, and retail execution with deep experience in agency management.
Location: This position will ideally report to Hebron, KY, Central NJ (Princeton, NJ area) or Blackwood, NJ.
Sound Interesting? Here's what you'll do:- Own the go-to-market strategy, demand generation, and financial performance for the new ZEISS OTC brand extension across multiple channels (retail, pharmacy, club, mass, e-commerce).
- Define the value proposition and messaging, adapting the global strategy for the U.S. market.
- Manage P&L, forecasting, and financial performance tracking.
- Ensure all activities comply with regulatory and legal standards.
- Work closely with Sales, E-Commerce, Shopper Marketing, Supply Chain, and Global teams to ensure alignment and execution excellence.
- Monitor category trends and analyze performance data to inform strategy and optimize results.
- Oversee agency and vendor relationships to ensure high-quality execution.
- Plan and optimize media budgets and KPIs (ROAS, CAC, conversion, sales lift).
- Execute integrated campaigns and support retail promotions/events.
- Oversee, coach, and develop direct reports, ensuring they are equipped to deliver on objectives and follow processes and procedures.
- Set clear performance expectations, provide regular feedback, and conduct performance
evaluations. - Ensure alignment with organizational goals and values, driving engagement and accountability within the team.
- Follows safety standards and reports any safety concerns to leadership.
Do you qualify? - Required: Bachelor's degree in related field but a MBA in a related field is preferred.
- A minimum of 8 years' experience in CPG, OTC, or regulated consumer health marketing.
- Proven success launching new products or brand extensions at national retail scale.
- Deep experience in omnichannel media strategy and retail media networks.
- Demonstrated ability to own P&L, lead cross-functional teams and influence.
- Experience working in a multi-national brand company
- Proven track record in project management
- Experience in planning and budgeting process, including financial business cases
- Excellent communication (verbal and written) and presentation skills
- Proven ability to build and maintain relationships
- Ability to travel within the United States and internationally
The annual pay range for this position is $112,000 - $140,000.
The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent.
This position is eligible for a Performance Bonus.
ZEISS also offers robust benefits, including medical plans, retirement savings plan and paid time off.
We have amazing benefits to support you as an employee at ZEISS!
- Medical
- Vision Dental
- 401k Matching Employee Assistance Programs
- Vacation and sick pay
- The list goes on!
Your ZEISS Recruiting Team:
Joseph Taroni-Luxton, Lindsay Walker Goodman
