Job DescriptionWe are currently seeking a
Manager, Retention Marketing to join our
Audience & Media Strategy team in our
New York, NY location.JOB RESPONSIBILITIES:- Support the strategy and execution of retention-focused campaigns across owned, paid, and partner channels (email, push, in-app, paid media, and distributor platforms)
- Partner with data and analytics teams to uncover insights that inform segmentation, subscriber modeling, and lifecycle strategies
- Own key workstreams and cross-functional relationships to accelerate experimentation and improve campaign performance
- Design and run the retention test-and-learn agenda with holdouts as the default, owning the test register and reporting incremental retained subscribers and cost per incremental save
- Partner with Media Strategy and agency teams on retention media, including audience strategy, flighting, and lift measurement
- Optimize save-at-cancel flows, win-back programs, and the retention offer ladder across direct-to-consumer and partner platforms (e.g., Amazon Channels, Roku, Apple)
- Translate leading engagement indicators into cohort-based triggers and programs for at-risk and early-tenure subscribers
- Build and maintain project plans, briefs, test plans, budgets, and performance reports
- Track KPIs such as churn, engagement, tenure, and incremental lift to identify opportunities for optimization and growth
- Stay current on retention marketing trends and tools, bringing fresh ideas to the table
QUALIFICATIONS (Required & Preferred)- 4-6 years of experience in retention, lifecycle, CRM, or growth marketing, ideally in a subscription or streaming environment
- Proficiency in analyzing performance data and translating insights into actionable strategies
- Hands-on experience designing and reading controlled experiments (A/B tests, holdouts, incrementality); SQL or BI tool proficiency preferred
- Experience driving retention through third-party distribution partners (e.g., Amazon Channels, Roku, MVPDs) strongly preferred
- Experience with retention-focused paid media, including audience activation and lift measurement, preferred
- Understanding of the marketing tech stack, including tools like Braze, mParticle, LiveRamp, marketing and product dashboards, etc.
- Comfortable managing multiple projects, process, budgets and stakeholders simultaneously
- Strong communicator with a team-first attitude and curiosity to test, learn, and iterate
- Strong attention to detail
The base compensation for this position is
$90,000 - $100,000 commensurate with experience. AMC Global Media additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Global Media values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.
