General SummaryTheManager, Retail After Sales, will lead the development and execution of dealer and customer communications, programs, tools, and solutions that support profitable growth in Kia Genuine Parts, Kia Accessories, and tire sales across multiple business channels, including New Vehicle Sales and Service. Working collaboratively with internal teams, dealers, and vendor partners, the Manager will oversee retail marketing, product initiatives, and customer retention programs that strengthen the Kia ownership experience and support dealer profitability. The Manager will also lead the department's service marketing, including developing the annual marketing communications strategy, working with INNOCEAN to implement the plan, monitoring the marketing budget process, and managing the Kia Digital POS. The position will also provide direct leadership to the role responsible for managing key parts and the wholesale business, aligning these activities with broader After Sales priorities.
Position will report directly to the National Manager, After Sales Marketing.
Essential Duties and Responsibilities- Manage all programs, tools and solutions related to profitable Retail Parts (including tires) and Accessories sales performance
- Provide direct supervision and direction to the role responsible for managing key parts and the wholesale business
- Lead marketing communications at corporate and dealer levels (tier 1-3) for all brands in After Sales including Kia Service, Kia Accessories and Kia Protect
- Lead Kia Service 'Promise to Care' initiative to define and set deliverables that continually support a strong ownership experience for the customer
- Lead other retention and brand building initiatives including Kia Customer Direct (KCD), and Kia Collection
- Lead team in the product development and execution for both Accessories and Tires
- Work collaboratively with other KCA departments on enterprise-wide solutions e.g., integration with vehicle sales for selling Kia Accessories and winter tire packages
- Work with Tire OEM partners and other Accessory vendors to ensure KCA and our dealers remain competitive in product, pricing, and marketing
Skills/Knowledge/Experience/Education Requirement- Post-secondary Business Administration degree or related field
- Minimum 5-7 years of OEM automotive experience at national and field levels, and preferably, in parts & service area of the business
- Leadership skills, preferably past supervisory experience
- Planning and organization skills
- Strong collaborative skills
- Reporting and analytical capabilities
- Advanced knowledge of MS Office
- Salary range: $87,000 - $129,105
Perks and Benefits- Subsidized on-site company catered lunches and a hot beverage program.
- Employer-paid company health benefits, spending allowance, and RRSP matching program.
- Flexible work schedules and summer hours.
- Vehicle programs.
- Employee development programs and tuition reimbursement.
- SMART Casual Dress code.
- Employee lease and car purchase discounts; Friends of Kia discounts.
- On-site gym, ping-pong, basketball, and badminton court.
- Other company-provided perks.
