Position Overview:Reporting to the Associate Director, Marketing and Recruitment, the Manager, Recruitment Events and Engagement is responsible for the strategic leadership, planning, execution, and continuous evolution of Georgian College's student recruitment events, engagement initiatives, and experiential brand activations in support of domestic enrolment objectives and institutional brand awareness.
The Manager leads the development of high-impact student recruitment experiences that strengthen awareness, consideration, connection, and intent across the prospective student journey. This includes oversight of major institutional recruitment events, system-wide and community-based engagement opportunities, campus engagement initiatives, partnership activations, and targeted experiences designed to elevate Georgian's brand presence and support enrolment growth.
As recruitment events increasingly serve as critical expressions of institutional brand and student experience, the Manager ensures all engagement initiatives are intentionally designed to reflect Georgian's value proposition, create meaningful audience connection, and drive measurable recruitment and conversion outcomes.
A collaborative and influential partner, the Manager works closely with academic leadership, peers across the institution, marketing and digital, student recruitment, communications, and student-facing departments to develop integrated experiences aligned with institutional priorities, reputational strengths, market opportunities, and audience expectations.
The Manager provides leadership to staff responsible for recruitment event coordination, engagement logistics, and experiential execution, ensuring operational excellence, consistent brand representation, and high-quality audience experiences across all recruitment engagement activities.
Working closely with the Student Recruitment team and Manager, Marketing and Digital, the incumbent contributes to a coordinated enrolment ecosystem that integrates brand, engagement, recruitment outreach, and conversion strategy in support of Georgian College's Strategic Enrolment Plan.
Job Details:Job posting date: November 10, 2026
Department: Marketing, Communications and Recruitment
Location: Barrie Campus -hybrid work environment
Classification: Administration
Employment Type: Full Time
Hours of Work: 37.5 hours per week
Salary Range: $88,112-$110,140 (Pay Band 10)
Key Responsibilities: - Leads the strategic planning, development, and continuous evolution of Georgian College's major recruitment events and engagement initiatives in alignment with institutional enrolment priorities and brand objectives.
- Develops and implements event and engagement strategies designed to strengthen awareness, consideration, belonging, and enrolment intent across the prospective student journey.
- Ensures recruitment events and engagement experiences reflect Georgian's brand standards, value proposition, and strategic priorities, while creating meaningful and differentiated experiences for prospective students and supporters.
- Identifies, recommends, and pilots innovative recruitment event concepts, audience engagement approaches, and experiential activations aligned with changing learner expectations and market trends.
- Establishes event objectives, audience strategies, performance measures, and post-event evaluation frameworks to support continuous improvement and measurable recruitment outcomes.
- Collaborates with the recruitment team and Manager, Marketing and Digital to ensure event experiences, recruitment outreach, marketing campaigns, and conversion initiatives operate as an integrated enrolment ecosystem.
- Leads Georgian's participation in external recruitment events, system-wide initiatives, partnership opportunities, and community engagement activities that support brand awareness and domestic enrolment growth.
- Identifies and cultivates strategic partnerships and engagement opportunities aligned with Georgian's reputational strengths, target audiences, and institutional priorities.
- Provides strategic guidance on Georgian's representation, activation approach, and audience engagement strategy at recruitment and partnership events.
- Represents Georgian College within regional and provincial recruitment and engagement networks, contributing to sector collaboration, best-practice development, and coordinated initiatives.
- Leads cross-functional event planning processes involving academic, service, facilities, marketing, and external partners to ensure seamless execution and alignment with event objectives.
- Ensures recruitment event materials, environments, signage, activations, and experiences are delivered on brand, on time, and to established standards.
- Monitors event participation, engagement metrics, lead generation, and operational outcomes to inform future planning and investment decisions.
- Provides leadership, coaching, and performance management for staff responsible for recruitment events and engagement initiatives, fostering a high-performing, collaborative, and student-centered team environment.
- Oversees staffing models, onboarding, scheduling, and resource allocation associated with recruitment event operations and engagement activities.
- Manages recruitment event and engagement budgets, monitoring expenditures and identifying risks, pressures, or opportunities related to operational delivery and investment effectiveness.
- Ensures effective operational practices, resource utilization, and compliance with college guidelines, policies, and procedures.
Qualifications: - Successfully completed a Three-year diploma or degree in marketing, communications, business, event management, public relations, or a related field
- Minimum of five (5) years of progressively responsible experience in recruitment events, engagement strategy, experiential marketing, event management, or related functions.
- Demonstrated experience leading cross-functional initiatives and coordinating complex event or engagement activities involving multiple partners
- Experience managing budgets, operational logistics, timelines, and event-related resources.
- Strong understanding of the Ontario post-secondary environment, student recruitment landscape, and evolving learner expectations.
- Progressive experience in event strategy, engagement initiatives, experiential marketing, recruitment events, or related functions within a post-secondary or complex service-oriented environment.
- Demonstrated experience planning and delivering large-scale, multi-partner events and audience engagement initiatives.
- Strong understanding of brand experience, audience engagement strategy, and experiential activation approaches.
- Demonstrated ability to collaborate and influence across departments and with external partners.
- Strong project management, organizational, and operational planning skills with the ability to manage multiple concurrent priorities and timelines.
- Strong communication, presentation, relationship-management, and partner engagement skills.
