Bachelor's degree in Marketing, Business, Communications, or related field.
6+ years of experience in product marketing, solutions marketing, or related B2B technology role.
Proven success in leading product launches and go-to-market initiatives in a tech environment.
Experience in B2B SaaS or financial services preferred.
Familiarity with market research and CRM platforms like Salesforce.
Responsibilities
Lead go-to-market planning and execution for new products and features.
Create and maintain sales enablement materials and product briefs.
Develop and evolve product positioning, messaging, and value propositions.
Conduct market research and competitive analysis to identify trends and customer needs.
Gather and analyze customer feedback to inform marketing strategies.
Support partner marketing initiatives with messaging and co-marketing content.
Contribute to product-related content for webinars and industry events.
Benefits
Flexible work environment with opportunities for growth.
Collaborative team culture in a fast-paced fintech setting.
Access to professional development resources and training.
Opportunity to influence product marketing processes and strategies.
Full Job Description
About the Role: The Product Marketing Manager will play a key role in aligning our products with market needs and customer expectations. This is a hands-on role for someone excited to build and evolve product marketing processes in a growing fintech environment. This individual will partner closely with technology leaders, subject matter experts, sales, marketing and operations, to bring new products, features, and enhancements to market. Key areas of focus include product positioning, messaging, sales enablement, launch planning, and customer feedback. As part of a small team, the successful candidate must be a self-starter who can create structure, gather information from multiple sources, manage competing priorities, and drive initiatives forward. The ideal candidate should also be flexible and comfortable wearing multiple hats in a fast-paced environment.
Essential Job Responsibilities:
Go-to-Market Execution: Lead cross-functional go-to-market planning and execution for new products, feature releases, enhancements, and strategic initiatives. Coordinate launch plans, sales enablement, communications, webinars, and supporting content to drive awareness, adoption, and customer engagement.
Sales Enablement & Content: Create and maintain product briefs, presentations, solution sheets, battlecards, competitive comparisons, website content, and other sales and customer-facing materials.
Positioning & Messaging: Own the development and evolution of personas, positioning, messaging, value propositions, and product narratives that differentiate company offerings and support business objectives.
Market & Competitive Intelligence: Conduct market research, competitive analysis, customer interviews, and related discovery activities to identify market needs, customer pain points, and industry trends.
Voice of the Customer: Gather and analyze insights from customer feedback, product demonstrations, sales interactions, and roadmap discussions. Share recommendations across marketing, sales, and technology teams to inform positioning, messaging, go-to-market strategies, and future product priorities.
Partner Marketing: Support partner marketing initiatives through the development of messaging, sales tools, content, and co-marketing activities.
Customer Advocacy: Support customer advocacy initiatives through the development of testimonials, case studies, and success stories.
Events: Contribute product-related content and communications for webinars, industry conferences, customer events, and the company's annual user conference.
**The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.
Required Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field.
6+ years of experience in product marketing, solutions marketing, product management, sales enablement, or a related B2B technology role.
Demonstrated success leading product launches, developing messaging, and supporting go-to-market initiatives in a technology environment.
Preferred Qualifications:
Experience in B2B SaaS, software, or technology.
Experience in financial services, automotive finance, lending, or related industries.
Experience with market research, competitive intelligence, customer insights, and CRM platforms such as Salesforce.
Skills & Traits:
Proven self-starter who can manage multiple projects, prioritize competing demands, and drive initiatives forward with minimal oversight.
Highly organized with strong project management skills and exceptional attention to detail.
Comfortable creating structure, building processes, and improving ways of working in a growing organization.
Strong analytical skills with the ability to synthesize market research, customer feedback, competitive intelligence, and business insights.
Skilled at developing product positioning, messaging, value propositions, and customer-facing content for complex solutions.
Strong communicator and presenter with experience creating sales enablement materials, presentations, and product collateral, and influencing stakeholders across marketing, sales, client success, operations, and technology teams.
Results-oriented with the ability to translate product marketing initiatives into meaningful business outcomes, including awareness, adoption, engagement, and pipeline growth.
Resourceful, curious, and adaptable with a willingness to learn complex products and continuously improve processes and outcomes.
