Whats the position?The Manager, Partnership Marketing owns the day-to-day management and execution of Hard Rock Bets partnerships across premium experiences, live events, and destination and venue programs within our Lifestyle & Entertainment portfolio. You will drive activation planning and delivery, serve as a primary point of contact for assigned partners, and keep programs moving from concept through flawless execution.
This role is ideal for someone who thrives in a fast-paced environment, loves live events and premium experiences, and wants to help shape one of the fastest-growing brands in gaming. This role reports to the Director, Partnership Marketing.
What Youll DoPartner & Activation Management
- Own day-to-day management of assigned partnerships, from planning through execution and fulfillment, including on-site activations
- Serve as the primary internal and external point of contact for assigned partners
- Lead planning and on-site execution of premium experiences, live events, and destination and venue programs
- Manage guest experience details for premium programs, including access, itineraries, credentialing, and venue and vendor logistics
- Drive partnership timelines forward, ensuring momentum from proposal to execution
- Support deal refinement by helping define assets and experiential value propositions
- Negotiate and secure added-value assets, make-goods, or optimizations when appropriate
Cross-Functional Execution
- Coordinate across internal teams (Brand, Creative, CRM, Promotions, Omni-Channel, Social, Media, and Legal/Compliance) and external vendors to ensure commitments are delivered on time and on brand
- Develop integrated activation plans across on-site, digital, social, CRM, content, and promotions
- Manage creative and campaign workflow from brief through production, approvals, and launch
- Ensure activations are delivered on brand, on budget, and aligned with partnership objectives
- Work closely with external agency partners to keep execution aligned, high quality, and scalable
Measurement & Optimization
- Partner with Evaluation & Measurement to contribute insights and recommendations that inform optimization and future opportunities
- Support recap reporting for key partnerships, capturing results and learnings
- Identify opportunities to enhance performance and streamline processes
What are we looking for?Youre a relationship builder who thrives at the intersection of premium experiences, entertainment, and brand. Youre organized, proactive, and creative, and you can juggle multiple activations without sacrificing quality. You know how to turn a partnership into a moment that resonates with fans. You have an eye for detail at high-touch, high-profile events.
You will have:- 4-7 years of experience in partnerships, marketing, events, hospitality, or experiential marketing (brand, entertainment property, venue, or agency)
- Bachelors degree in Marketing, Communications, or related field
- Experience managing partnerships or activations from planning through execution
- Experience with on-site event execution, including venue and vendor management and guest experience
- Strong organizational and project management skills with the ability to manage multiple workstreams simultaneously
- Ability to work with external partners, venues, and vendors while collaborating cross-functionally
- Comfort balancing hands-on execution with forward planning in a fast-paced environment
- Excellent written and verbal communication skills
- Proficiency in PowerPoint/Google Slides, Excel/Google Sheets, and project management tools (Monday.com, Asana, Airtable)
- Passion for sports, sports betting, entertainment, and culture
- Online casino, iGaming, or sportsbook marketing experience a plus, but not required
Whats in it for you?We offer our employees more than just competitive compensation and benefits. Our team benefits include, but are not limited to:
- Flexible vacation allowance
- Remote (FL Based): Enjoy the flexibility of remote work, with opportunities for in-person collaboration at our Davie, FL headquarters at least twice a year, or a hybrid arrangement
- Innovative Environment: Join a team that thrives on pushing boundaries
- Growth Opportunities: As we scale, your role will evolve, providing you with unlimited opportunities for personal and professional growth
- Diverse and Inclusive: Join a team that values diversity, inclusivity, and embraces varied perspectives
- Backing of a globally recognized brand and enterprise-level resources
Roster of uniquesWe care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where, regardless of background or beliefs, you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).
