Position OverviewiRESTORE is seeking a Manager, Paid Social to build and scale paid acquisition for our Subscriptions and Consumables product categories across Meta, TikTok, Google, YouTube, and emerging platforms. We're looking for someone with strong DTC experience, creative instincts, and a clear understanding of how social content and platform strategy intersect to drive business results. The right candidate is highly analytical, resourceful, and excited to develop the channel strategy, campaign structure, creative testing roadmap, and measurement approach from the ground up. This is a hands-on, in-platform role for someone who can identify early signals, act quickly on learnings, and create a repeatable path to growth. This role reports to the VP of Growth Marketing and collaborates closely with our Senior Performance Creative Manager, internal creative teams, and external agency partners.
Responsibilities:- Build and scale paid acquisition for our Subscriptions and Consumables product categories across Meta, TikTok, Google, YouTube, and emerging platforms.
- Own channel strategy, campaign setup, budget pacing, and day-to-day optimization against revenue, ROAS, CAC, traffic, CPC, and conversion goals.
- Develop a testing roadmap across audiences, bidding, campaign structure, creative, landing pages, and new in-platform opportunities.
- Partner with our Senior Performance Creative Manager, internal creative teams, and agency partners to turn performance insights into new concepts and creative iterations.
- Identify opportunities across the post-click journey and collaborate with Digital Product on landing-page and conversion testing.
- Build weekly and monthly forecasts, communicate performance clearly, and recommend budget or strategy shifts based on results.
- Establish reporting and automation that improves visibility, operating efficiency, and the speed of decision-making.
- Share learnings across the Growth organization and stay current on platform changes, attribution, AI-enabled marketing, and emerging acquisition strategies.
Qualifications- 5-7 years of DTC digital marketing experience, including at least 4 years of hands-on experience across paid social and paid search.
- Proven experience building and scaling campaigns across Meta Ads, with working experience in TikTok, Google, and YouTube Ads.
- Experience managing meaningful media budgets and improving acquisition performance through structured testing and optimization.
- Strong understanding of attribution and revenue reporting, with the ability to connect media investment to customer acquisition, conversion, and revenue.
- Strong creative instincts and experience translating performance data into actionable briefs, concepts, and testing priorities.
- Highly analytical and comfortable using Google Analytics and Excel or Google Sheets to identify trends and make informed decisions.
- Proactive, resourceful, and organized, with the ability to create structure and momentum in a fast-moving environment.
- Strong communication and collaboration skills across Growth, Creative, Digital Product, and external agency partners.
- An AI-forward working style, with experience applying AI to analysis, copy, targeting, testing, or workflow automation.
- Experience with Triple Whale, Northbeam, Google Data Studio, or Supermetrics is a plus, as is working knowledge of SEO and answer engine optimization.
Our Core Values and what we built our culture around:- WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions
- PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions
- WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals
- OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency
- CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table
- WE TAKE OWNERSHIP & ACT WITH URGENCY: We take complete accountability for our goals and take swift & effective action to reach them.
Our Company Benefits:- $105,000 - $129,000 base salary, commensurate with experience
- Performance bonus tied to revenue metrics
- Medical, Dental, and Vision insurance
- Unlimited PTO + paid holidays
- Remote-first role, with occasional travel required
- Stipends for fitness, continuous learning, and work-from-home setup
- Discounts on iRESTORE Products
- High-visibility role with opportunities for career growth
- Collaborative, fast-moving team that values initiative and ideas
- And more!
