Manager, Paid Search (SEM)

Company Description

Sosemo is a strategic media planning and digital marketing agency known for performance across Search (SEO/SEM), Paid Social, and Programmatic, with deep experience in pharmaceutical and consumer brand marketing. Our goal is to be at the forefront of AI as it continues to integrate with traditional search platforms, guiding brands to maintain visibility and optimize their performance. As AI becomes deeply integrated with traditional search platforms, our agency is focused on helping brands navigate this dynamic space to maintain visibility, optimize performance, and stay competitive.

Search is changing fast-AI is reshaping how people discover information and how ad platforms optimize and deliver results. We're investing significantly in AI-enabled marketing workflows so our teams can move faster, uncover better insights, and drive stronger outcomes for clients.

Job Description

We're hiring a Manager, Paid Search (SEM) to lead paid search strategy and execution while helping scale how we use AI to improve performance, efficiency, and decision-making. The ideal candidate will have exceptional problem solving and client management skills, a firm grasp on marketing fundamentals, prior team management experience, a proven track record of success with relationship building, and be an expert in paid search marketing with working knowledge of paid social and other media.

You'll manage a small team, own client relationships, and deliver best-in-class SEM programs-while also building and refining AI-driven workflows (prompts, automations, and agent-assisted processes) that make the whole team better. You'll be tasked with leveraging AI for all job duties, while also providing human oversight to ensure best in-class strategic direction of campaigns. We will measure success based on client outcomes as well as AI efficiency. You will be expected to pro-actively train and educate team members and clients on the evolution of AI as it pertains to search marketing.

Along with a competitive salary (salary range: $82,500 - $95,000) and benefits, you'll work with a team that values ownership, innovation, and practical AI adoption that improves real outcomes.

Duties & Responsibilities

• Lead SEM strategy across multiple accounts, ensuring strong performance and client satisfaction
• Assist with proposal development for new and existing clients
• Proactively form and evolve a unique POV with regards to how and where search marketing is evolving, and continuously update clients and colleagues
• Seeks out new opportunities for paid media within AI, with the focus on Search Marketing
• Proactively develop, organize, and continuously improve AI prompts/projects/agents for analysis, QA, reporting, and optimization workflows
• Use AI agents and automations to speed up routine work (e.g., query analysis, ad copy variations, insights generation, anomaly detection)
• Provide feedback to improve AI tools/agents and help standardize best practices across the team
• Stay current on AI + search trends (platform updates, SERP changes, and how AI impacts paid performance and measurement)
• Conduct keyword research, social listening, analysis/insights/recommendations
• Conduct inventory assessments and development budget allocation recommendations
• Build and structure campaigns, develop ads, and manage ongoing optimizations (bidding, budgets, audiences, creative testing)
• Deliver monthly/quarterly reporting with clear insights, impact, and next-step recommendations
• Participate in PRC reviews for pharmaceutical clients
• Work with Operations/Project Management to manage timelines and confirm that all work is delivered in a timely manner levering status reports, hours tracking and project management software
• Help ensure the team follows the Sosemo Approach for consistent quality and results
• Manage clients and ensure satisfaction
• Structure and setup campaigns
• Paid search campaign management
• Develop and optimize ads
• Help refine processes and develop new services as the agency expands
• Manage paid media campaigns
• Demonstrates value against all initiatives by providing monthly/quarterly metrics reports
• Research and keep up on industry trends
• Assist with strategy development and team management
• Develop new marketing services and refine processes

Qualifications

• 4-year college degree in marketing, computer science, or related field
• 3-5 years of experience managing paid search campaigns
• Must have Fortune 500 or prior big agency experience
• Must have mastery of in-platform AI tools, with the focus on Search Marketing
• Must be able to demonstrate how they have been able to train LLMs to analyze data, generate insights, charts, content, and presentations based on internal IP
• Demonstrated ability to create effective prompts for business use cases (analysis, reporting, workflows, QA)
• Track record of using AI tools to automate, augment, or improve marketing work
• Passion for digital marketing and entrepreneurship
• Must have strong analytical and problem-solving skills
• Must have strong verbal and written communication skills
• Must have strong presentation skills (Virtually & In-Person)
• Ability to manage and prioritize multiple projects simultaneously
• Must be able to make decisions in a fast-paced environment
• Must be highly detail-oriented
• Must have basic knowledge of web technologies
• Must have working knowledge of social networking sites, search engines and app stores
• Must have expert knowledge of paid search engine marketing
• Must have working knowledge of paid social
• Must have stellar team cooperation and training skills (ie. Handling questions from jr. colleagues, troubleshooting, communicating clearly with manager(s))
• Must have leadership qualities
• Must have the ability and desire to train and develop talent
• Prior pharmaceutical marketing experience a plus
• 1 year of prior team management experience is a plus

Additional Information

Note: This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Performs other duties (or functions) as assigned.

All your information will be kept confidential according to EEO guidelines.