Manager, Paid Search

1-800-Flowers

$102K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Master's degree in Integrated Marketing Communications or related field
  • 2 years of experience as Paid Search Coordinator or similar
  • Proficiency in Google Ads, Microsoft Ads, and Amazon Retail Media
  • Experience with Google Analytics and Contentstack
  • Knowledge of paid programs on Walmart and comparison shopping engines

Responsibilities

  • Develop marketing initiatives for customer acquisition and retention
  • Manage strategy and optimizations for marketplace paid programs
  • Coordinate with creative, finance, legal, and merchandising departments
  • Collaborate with agency partners for campaign execution
  • Work with Accounts Payable to reconcile monthly spending

Benefits

  • Dynamic work environment at a leading floral and gift retailer
  • Comprehensive benefits package including health and wellness programs
  • Opportunities for professional growth and development
  • Collaborative team culture
  • Engagement in innovative marketing strategies and platforms
Full Job Description
Manager, Paid Search wanted by 1-800-Flowers.Com, Inc. in New York, NY.

Lead development of marketing initiatives focused on customer acquisition and retention through Search Engine Marketing and Shopping campaigns. Manage strategy and optimizations for marketplace paid program (Amazon, Walmart). Manage comparison shopping engine paid programs and work closely with account managers for opportunities and execution. Coordinate marketing efforts with creative, finance, legal, and merchandising departments, coordinate with agency partners. Work with Accounts Payable to reconcile month end spend.

Pay range: $102,482 / year

Apply at www.1800flowersinc.com/careers with Ref. No. 22896 or email resume to [redacted] and list position title in Subject.

Requirements:

Master's degree (or foreign equivalent) in Integrated Marketing Communications or a closely related field, plus two (2) years of experience as Paid Search Coordinator or a related role. Requires 2 years of experience working with (1) Google Ads (Search), Microsoft Ads (Bing), Amazon (Search-led Retail Media), Walmart Connect, LinkedIn Ads, Meta (Facebooks ads), (2) Google Analytics and Contentstack, (3) Amazon and Walmart paid programs.

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