Overview

Role Summary:

 

The Manager of Marketing Communications owns EIM’sbrand voice, narrative, and communications strategy across internal and external audiences. This role ensures EIM’s story is told clearly, consistently, and credibly through brand messaging, executive communications, internal alignment, and external storytelling. This role serves as thebrand steward and communications leadfor EIM, partnering closely with marketing leadership, executives, HR, and cross-functional teams to translate strategy into clear messaging and coordinated communications. The Manager of Marketing Communications enables other marketing teams with frameworks, guidance, and standards while maintaining strong quality control and narrative consistency.

Responsibilities

Key Responsibilities

 

Brand & Messaging Leadership

• Own and evolve EIM’s brand voice, tone, and messaging frameworks

• Ensure consistent application of brand standards across all communications and channels

• Translate EIM’s mission, vision, and strategic priorities into clear, compelling narratives

• Serve as the primary steward of EIM’s brand story across internal and external audiences

Internal & Executive Communications

• Lead internal communications strategy to support culture, alignment, and organizational change

• Support executive communications including announcements, talking points, and leadership messaging

• Partner with HR and leadership on internal messaging, engagement, and culture initiatives

• Ensure communications aretimely, clear, and aligned across the organization

External Communications & Thought Leadership

• Lead brand-level external communications including announcements, brand storytelling, and PR content

• Oversee development of press releases, brand statements, and key messaging materials

• Support thought leadership content for executives and subject-matter experts

• Ensure external communications reinforce EIM’s positioning, credibility, and values

Content & Communications Execution

• Oversee development and execution of brand and communications content across email, social, internal platforms, and external channels

• Lead editorial planning and communications calendars

• Review and approve content to ensure quality, consistency, and alignment with brand standards

• Enable other marketing teams with messaging frameworks, copy guidance, and brand resources

Team Leadership & Cross-Functional Collaboration

• Lead, mentor, and develop marketing communications team members

• Manage workflows, priorities, and quality standards across communications deliverables

• Collaborate with Events,Channel, Creative, and Product Marketingteams to ensure alignment

• Serve as a trusted communications partner to stakeholders across the organization

Performance Awareness & Continuous Improvement

• Monitor engagement and effectiveness across communications channels

• Use insights to refine messaging, formats, and channel approaches

• Document best practices and continuously improve communications processes and governance

Qualifications

Qualifications

 

Bachelor’s degree in Marketing, Communications, English, or a related field, or equivalent experience 6+ years of experience in marketing communications, brand, or content leadership roles

Strong writing and editing expertise across internal and external communications

Experience leading brand messaging and communications governance

Strong project management and organizational skills